With Black Friday and Cyber Monday approaching, preparing affiliates effectively is essential to maximise performance during peak season. By providing insights from last year’s performance, outlining effective planning strategies, and highlighting best practices for achieving success in Q4, we walk through the best approach for preparing for peak.

Advertising on Meta can be challenging for brands in smaller markets with limited testing budgets. To optimise catalogue sale ads, it’s essential to streamline your approach in order to enhance conversions, sales, and ROAS. One effective strategy is using country override feeds, which allows brands to consolidate their efforts into a single product catalogue.

In a modern eCommerce environment, pricing strategies and wholesale influence play a key role in shaping consumer behaviour and, ultimately, conversion rates. From dynamic pricing to tiered discount structures, brands can leverage various approaches to maximise profit margins, but these strategies can sometimes backfire, leading to price sensitivity or hesitancy at the checkout. As brands navigate these challenges, paid media strategies can be powerful tools to counteract the negative effects of pricing dynamics.

Over the past few years, we have started to see a change in the typical way that brands and the affiliate industry view influencer marketing. The whole landscape has started to shift, as the industry has continued to evolve and influencers have grown in popularity

The fashion and beauty industries are saturated with loyalty programs that often rely solely on points and discounts. In this blog post, we'll explore some of the most innovative and effective loyalty programs in the D2C premium fashion and beauty space. These examples demonstrate how brands can leverage loyalty to drive repeat purchases, boost customer lifetime value, foster brand advocacy and obtain invaluable first party data for enabling on-site personalised and hyper-segmented marketing strategies.

Online conversion rates can vary due to numerous factors, such as product availability and sizing, seasonal trends, and competitor pricing strategies. The importance of accurate product availability in conversion rate optimisation is often underestimated but is crucial. As an ecommerce store owner or marketer, it's vital to understand that stockouts, overstocks, and inaccurate inventory levels can significantly impact your conversion rate.