Card-linked offer (CLO) publishers have risen to the forefront of some of the largest affiliate programmes in the industry. By blending seamless user journeys with measurable results, CLO publishers leverage transactional data to connect brands with their customers in a targeted way, while also offering a rewarding experience for the consumer.

As fashion brands navigate an increasingly crowded and fast-paced market, building stronger connections with their most loyal customers - who often account for up to 60% of revenue - has become essential for sustained growth. To stand out in this landscape, many brands are turning to VIP customer accounts as a way to build deeper engagement and long-term loyalty. We explore 10 standout examples of brands delivering VIP experiences, retaining their most valuable customers, and unlocking new growth opportunities.

Incrementality is defined as the measure of the true, additional value created by paid media activity, i.e. what occurs solely because of your efforts and would not have happened otherwise. As a result, brand awareness activity is more important than ever. Today, 63% of globally surveyed customers are purpose-driven, choosing to purchase from brands which align with their values. This shift creates the necessity for brands to move away from solely bottom-of-funnel, conversion-focused paid media strategies and invest in storytelling marketing. So what is the challenge in measuring brand awareness activity and how can we accurately measure incrementality?

Cart abandonment is a common challenge for eCommerce brands, especially in the fashion sector. With factors like price sensitivity, competition, size uncertainty, and indecision influencing purchasing decisions, many customers leave their carts behind before completing a purchase. So, how can fashion brands decrease cart abandonment? We’ll explore effective strategies using email marketing, focusing on optimising abandoned cart email flows, enhancing set-up, and improving targeting and messaging.

As per the last few years, I wanted to put together a bit of a summary of the trends and focal areas we're seeing amongst clients going into 2025, along with some of the key highlights from 2024. The core areas I’ve focused on are growth markets (and predicted growth markets for this year), roadmap and new feature focuses, general areas we’ve seen higher investment, what’s worked for our clients and areas we think will become more important over the course of 2025.

Black Friday and Cyber Monday (BFCM) in 2024 once again set new records, confirming the resilience of both brands and consumers amid a complex economic landscape. This year, despite easing inflation and rising consumer confidence, financial caution remained a factor. Rising energy costs, services inflation, and mortgage renewals continued to influence purchasing decisions, prompting shoppers to be more selective. What were the key trends and strategies from BFCM 2024 - from creative approaches, affiliate marketing, on-site optimisation, and performance highlights?