Earlier this year, those using Shopify may have been affected by a technical issue when evaluating new vs returning customers, where an additional (and confusing) ‘N/A’ category was included. Our team investigated the matter and recounted how this was examined, highlighting the relevance of the issue.

Something I’ve been working on frequently recently is setting up local inventory ads for clients via Google Merchant Center - for both single and multiple physical stores. This is an area that isn’t particularly well documented across the web so I’m hoping to remedy this with a step by step guide on how to get this set up with ease.

Over the last few months, we’ve had various issues raised with clients or other people that are using Global-e to handle international pricing, primarily around multi currency and pricebooks (managed via Global-e) for their Shopify store.

Shoptimised is one of the top examples of feed management software that gives advertisers full control, with its built-in audit capabilities and advanced features allowing for enhanced optimisations. How can you take control of your paid media feeds with a tool like Shoptimised?

Facebook’s Audience Insights tool is being removed from the platform in July 2021, and as a result many advertisers will see their main source for targeting inspiration disappear. How can you build prospecting audience lists for Facebook advertising without the Audience Insights tool?