Over the last 18 months, a combination of tariff changes, de minimis reforms, and increased import friction has made cross-border trade more complex and less predictable. What used to be a straightforward growth lever now requires closer attention to cost structures, customer experience, and operational resilience. The impact has extended beyond marketing performance into margins, fulfilment operations, and the confidence leadership teams have in international forecasts.

Founded in 2013, the proposition of Global-e is a compelling one to retailers - localising shopping experiences for customers and providing tools for the business to easily manage taxes, compliance and local regulations. Global-e themselves market themselves as a way for businesses to expand internationally with simplicity and are used by some of the biggest global brands including Marks and Spencer, Hackett, Kärcher and Nespresso.

Over the last few months, we’ve had various issues raised with clients or other people that are using Global-e to handle international pricing, primarily around multi currency and pricebooks (managed via Global-e) for their Shopify store.

Offering a broad range of payment options, particularly to cater for international markets is of growing importance for online merchants. This blog post has a specific focus on China with a more in-depth analysis and guidelines for offering Asian payment methods on a Shopify store.

With the acceleration of DTC eCommerce during and after the pandemic, retailers have seen huge growth in online revenues from core markets - with many seeing major opportunities in looking across borders and growing into international markets. Entering new markets is never easy, however.

This article is designed to help people overcome issues with different Shopify currencies causing issues with shopping feeds.