The fashion and beauty industries are saturated with loyalty programs that often rely solely on points and discounts. In this blog post, we'll explore some of the most innovative and effective loyalty programs in the D2C premium fashion and beauty space. These examples demonstrate how brands can leverage loyalty to drive repeat purchases, boost customer lifetime value, foster brand advocacy and obtain invaluable first party data for enabling on-site personalised and hyper-segmented marketing strategies.

Online conversion rates can vary due to numerous factors, such as product availability and sizing, seasonal trends, and competitor pricing strategies. The importance of accurate product availability in conversion rate optimisation is often underestimated but is crucial. As an ecommerce store owner or marketer, it's vital to understand that stockouts, overstocks, and inaccurate inventory levels can significantly impact your conversion rate.

In this blog article, we’ll hone in on five key areas that cause the most friction in a user’s journey to purchase, taking real life examples and providing actionable suggestions and quick wins on how brands can improve the experience and prevent their customers raising the same concerns.

We’ve taken a look at the broader creative and visual trends we’ve seen emerging over the summer, highlighting some of our favourites, and looking forward to what they mean for the future.

Having a configurator on-site to showcase your products in 3D (potentially with AR) is an avenue many online brands are actively exploring, with many solutions making this easier and more accessible than ever. This blog post details some of our favourite examples that we have encountered in recent months with a particular focus on what makes these great; be it personalising your product, being able to try on with AR or simply having the freedom to view your product of choice at all angles and up close in high definition.

Each year Black Friday approaches faster than the last, and the period synonymous with deals and Christmas gifting is by far still one of the biggest shopping periods of the year. And with the macroeconomic events of the last twelve months that affected consumer behaviour and spending, there was some level of uncertainty around which way it would go.