Paid Social
We are a proactive, paid social agency with a highly experienced team of consultants. We provide managed services across Meta, TikTok, Snap and Pinterest for some of the most influential and fast-growing eCommerce brands, driving acquisition, retention and brand awareness.
Paid social is an important channel when it comes to scaling your brand and driving new customer acquisition. We manage paid social campaigns across Meta, TikTok, Snap and Pinterest for some of the most influential and fast growing brands in the eCommerce space, increasing net new customers, increasing customer retention and increasing brand awareness.
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Managing paid social for for global contemporary fashion retailer -
Paid social strategy for British heritage clothing brand -
Helped scale paid social for sustainable fashion and lifestyle brand -
Paid social management for one of the world’s biggest outdoor fashion brands. -
Paid social and brand awareness activity for international markets -
Led cross-channel marketing and international growth
Vervaunt have been an excellent partner to us over the last 18 months, helping us scale paid social, search and being completely involved with our creative and customer journey process. Josh and Freddie have led the team with incredible results in 2021. They have worked really closely with our internal team and have helped us roll out various testing strategies, activate new audiences and scale performance marketing globally.
Jade Harvey, Performance Marketing Manager - PANGAIA
Paid Social
What is our approach to paid social?
- Creative performance - we have a huge focus on paid social creative performance and share feedback with creative agencies to improve the impact of artwork, copy and design. We have also developed a number of solutions including our very own in-house creative dashboard which all clients can access in real time. The dashboard aggregates data to easily understand what levers to pull when CPMs begin to rise and CTR drops off.
- Defined testing frameworks - whether you're launching your latest collection or you want to better understand of how to elevate your BAU activity we have a number of internal frameworks to help drive incremental success.
- Advanced measurement and reporting - with the measurement of paid social becoming increasingly challenging, we monitor and report back on broader key metrics such as CoS and margin to better understand the wider impact of paid social on site revenue and performance.
- Weekly calls and monthly overview - we will be in touch regularly to discuss broader strategy, inform you of the social landscape overview, review social creative and share updates.
- Testing and analysis - comprehensive and proven testing plan for both creative and audience targeting.
Our Credentials
- Team with a wide range of skills, with consultants specialised in emerging channels such as Pinterest and TikTok.
- Unbiased, impartial and fair team - we work with all partners and platforms and do not favour solutions based on commission or benefits.
- Experts in managing, implementing and supporting the initial setup of eCommerce shopping feeds.
- Experts in attribution, building bespoke attribution reports with an honest and transparent approach to automation and attribution.
- Hands-on experience with key eCommerce technology partners - Klaviyo, Ometria, Shopify, Magento, Glew, Klevu, Nosto etc.
- Development of bespoke in-house proprietary tools and scripts to improve performance.
- Supported a wide range of major paid media projects across the UK and US, including LUSH, PANGAIA, Muji, Joseph Joseph, Antler, CurrentBody, Scribbler and many more.
- 2022 Premier Google Partner.
Vervaunt has done a superb job managing our paid media, both search and social, with Bethan and Josh building a deep understanding of our business and customers. They've always felt like an extension of our team, and have been a pleasure to work with. The added bonus is that Paul is there to offer another layer of advice relating to overall site architecture, which makes Vervaunt unlike any other paid media agency
Nick Paulson-Ellis, Managing Director - The Sports Edit
Vervaunt Labs
Vervaunt Labs is our R&D offering, focused on building proprietary technology to add value to our services and help clients. Some of the key tools we’ve built include:
- Census - rule-based post purchase questions app for Shopify, primarily used for attribution, first party data capture and on-site feedback.
- Visualise - dynamic creative based on improving image formats for DPAs and DABA, also allows for overlaying key information and attributes.
- Inventory logging + alerts - Automated logging and alerting of inventory change, designed to reduce spend on items with broken stock and help attribute performance shifts.
- Sale alerts - alerts on competitor sale activity, to help manage shifts in spend and again attribute performance change on channels like Google Shopping.
- Creative reporting - detailed reporting on key metrics for individual Meta creative.
- Performance monitoring - automated daily logging of client performance / load time shifts for key templates. Monitors key performance metrics and scores.
- Benchmarks - internal client benchmarking across paid channels and Google Analytics. Data stored in our data warehouse and split out by vertical.
- PANGAIA :
- Victoria Beckham :
- Sunspel :
- The Frankie Shop :
- Astrid & Miyu :
- PANGAIA :
- Victoria Beckham :
- Sunspel :
- The Frankie Shop :
- Astrid & Miyu :
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