Blog
Our blog features a combination of eCommerce and paid media advice and guidance, from various members of our team.
Paid Media
A Guide to Lead Generation for Paid Media Activity - Incentives, Considerations, and Pros and Cons
When using paid media strategies to grow your brand and acquire new customers, an often overlooked strategy is top of the funnel lead generation. As brands are looking for ways to reduce reliance on direct response campaigns, lead generation can be a key element of paid media activity that spans across the funnel.
Most recent
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AffiliateAn Overview of the Awin Affiliates PlatformDeciding on the right affiliate network program for your business is crucial, and with numerous platforms available like Awin, understanding their key features and nuances is essential in the decision-making process.
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eCommerceA Guide on How to Maximise Technical Performance within a Shopify ThemeAs a brand operating in an eCommerce landscape which is more competitive than ever before, site speed is an essential consideration for a number of important reasons - from optimising conversion rates, to creating a seamless premium experience that fosters trust to your customers. And, more recently, with Google’s (ever updating) CWV ranking factors, managing technical performance is continuing to play a more critical role.
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Paid MediaFOMO & the Influence on Consumer Behaviour on Paid MediaNew ways of influencing consumer behaviour are always coming into play as marketing practices continue to adapt within performance marketing and paid media. As brands utilise consumer psychology, one age-old phenomenon continues to be a powerful catalyst for action - FOMO, or ‘Fear of Missing Out’.
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Paid Media Creative eCommerceBlack Friday 2023: Spending Behaviour, Creative Trends & Strong eCommerce CampaignsBlack Friday is without a doubt one of the biggest shopping periods of the year, marginally topped by the weekend before Christmas, for all of those last minute holiday shoppers. 2023 has been a year defined by high inflation rates and a cost of living crisis, and due to the poorer climate earlier in the year, a number of brands shifted targets into Q4.
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eCommerceSustainability in Luxury Fashion - How Premium Brands Are Embracing Sustainable eCommerce PracticesAs the global fashion industry grapples with its significant carbon footprint, the question arises of how sustainable luxury and premium fashion is, and what can these brands do to offset the environmental impact of their eCommerce store?
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eCommerce Paid MediaPulse eCommerce Survey (Q3 2023 Edition): A CommentaryIn the second edition of our recent survey of over 50 senior eCommerce and marketing leaders, we have gained valuable insights into the current state of trade within the industry as brands approach peak and the end of 2023. We have now held this survey for a second time, doing so earlier in the year in Q2, and have brought in comparison data to understand changes since our last round of evaluation.
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