Whilst historically it might have taken a significant amount of time to prepare a local version of a website from a technical perspective, most platforms have now created this functionality and moved it to configuration. The primary route would have been to manually translate an entire site but there are now various options around full or partially automated translations.

Earlier this year, those using Shopify may have been affected by a technical issue when evaluating new vs returning customers, where an additional (and confusing) ‘N/A’ category was included. Our team investigated the matter and recounted how this was examined, highlighting the relevance of the issue.

In recent years, the affiliate marketing industry has evolved significantly, offering businesses new opportunities to enhance their marketing strategies.

Short videos, ranging from five to ninety seconds, have emerged as powerful tools for sharing impactful messages with consumers. Initially originating on TikTok, short videos have quickly been incorporated into Instagram and YouTube through the introduction of Instagram Reels and YouTube Shorts.

Whether through product demos, user-generated content (UGC) or landing page visuals, brands are tapping into the versatility of video. As consumer preferences continue to favour video consumption and attention spans shrink, the strategic use of on-site videos becomes essential. This approach not only sustains user engagement but also extends the time spent on-site, therefore increasing the likelihood of conversion.

For luxury and premium eCommerce brands, a high-quality product detail page (PDP) is crucial. By providing comprehensive information, including product photography, sizing details, and shipping information, a PDP empowers potential customers to make informed decisions without the need for an in-store visit. This is particularly beneficial for both first-time customers at the top of the funnel and repeat buyers planning their next purchase.