Fashion & Luxury
We work with a wide range of fashion brands and retailers to help them achieve their business goals and deliver key strategic projects. Our client list is diverse, including aspirational brands and retailers across various sectors, however, our primary focus and expertise lie within the fashion industry.
Within this sector, we have supported luxury and premium fashion brands such as The Frankie Shop, PANGAIA, COS, A.P.C, Toteme, and Self-portrait and more. From replatforming projects, to strategic audits to ad-hoc workshops, to performance marketing, we act as the strategic eCommerce partner for fashion brands.
Our team has experience of dealing with creative stakeholders, and we understand the nuances of operating as a premium brand, balancing commercial imperatives with brand integrity.
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Support with planning, due diligence, and governance for a large-scale global replatforming project. -
Annual strategy and roadmap planning with quarterly reviews, focused on international growth, performance improvement, and strengthening loyalty and retention. -
Led a re-design project and supported with roadmapping, technical governance, international, CX and UX. -
Defined and managed the brand roadmap, and supported with UX and CX optimisation, international expansion and localisation, and technical scoping and governance. -
Full end-to-end project management in collaboration with an internal project lead for migrating from Adobe Commerce Cloud to Shopify Plus. -
Completed an eCommerce platform review and loyalty audit, and supported with brand storytelling.
We’ve been working with Vervaunt as strategic consultants for the last 12 months, helping us to define our roadmap, better localise certain markets, optimise usability and UX, improve our tech stack and also add a layer of technical governance in a variety of areas. We’ve had a great experience and consider them an extension of our team.
Stefan Lewis - Chief Digital Officer, Represent
eCommerce Consultancy
For fashion brands seeking streamlined support, we offer bespoke consultancy services, positioning us as a strategic partner and an extension of your team. Our team has successfully delivered fixed-scope and retained consultancy services for luxury and premium brands such as Toteme, The Frankie Shop, Self-Portrait, Bremont, Fred Perry, GANNI, COS and more. These projects include a wide range of initiatives, from complex replatforming projects to strategic audits and ad-hoc workshops. Examples of our work include:
- Definition of short, medium and long-term eCommerce roadmap
- Support with prioritisation of the roadmap and organisation
- Running workshops around focused topics (e.g. loyalty) or broader areas (e.g. internationalisation) to help with planning and definition
- Technical scoping and requirements gathering
- Providing strategic guidance and validation of your overall strategy
- Governing technical projects and support with delivery
- Supporting with budgeting and commercial aspects
- Advising around technology and agency selection
- Supporting and helping to build your internal team
Vervaunt have quickly become a key strategic partner and an extension of Ganni’s paid media team. Their dedicated and proactive approach has helped us fuel the next stage of growth across all of our paid channels. In such a short time, Vervaunt has become ingrained in all aspects of the brand. It is so refreshing to work with such a passionate and talented group. Looking forward to the future of our collaboration.
Alyssa Satterthwaite - Performance Marketing Manager - GANNI
Paid Media
With a team of experienced paid media consultants, we specialise in managing performance marketing activities for aspirational fashion brands. Our expertise covers paid search, paid social, creative, and affiliate marketing, spanning all core biddable channels with a particular focus across Google and Meta. We offer a managed service focused on social creative, aimed at accelerating testing strategies and reducing reliance on in-house teams. Some of our clients we work with include PANGAIA, Percival, Nanushka, GANNI, Dr. Martens, Finisterre, Sophia Webster, Bella Freud and more.
Understanding the dynamic nature of the fashion sector, we believe in being a true extension of your team, working closely with brands to define key objectives and ensure successful execution. Our process typically begins with an in-depth discovery session for onboarding, followed by regular workshops and training sessions with various teams. These sessions aid to deepen our understanding of the businesses we are working with and educate key stakeholders.
- Paid search
- Paid social
- Managed creative
- Affiliate marketing
Vervaunt have been a great strategic eCommerce partner to us over the last two years, helping us improve our tech stack, better localise across some of our key markets and deliver a wide range of CRO and UX projects.
Laura Marangon - Head of eCommerce, The Frankie Shop
Our Credentials
- Team with a wide range of skills and focus, covering product ownership, technical solutions, marketing, strategy, and analysis
- Deep experience in both technical and strategic areas (ranging from PIM implementation to CRM strategy)
- Team with a wide range of skills and focus, covering product ownership, technical solutions, marketing, strategy, and analysis
- Unbiased, impartial and fair team - we work with all technology partners and do not favour solutions based on commission or benefits
- One of the world’s only Shopify Plus consultancy partners, alongside multiple Magento Certified Solutions Specialists
- Experienced with most major platforms - Magento / Adobe, Shopify Plus, Salesforce Commerce Cloud, Shopware, BigCommerce, SAP, etc.
- Strong relationships with majority of technology partners - ranging from PIM to personalisation to BI platforms
- Supported a wide range of major eCommerce projects for brands from all over the world, including Bulletproof, The V&A, Self-Portrait, Science Museum Group, PMT Music, TOTEME, David Austin Roses, Sunspel and many more
- Won multiple awards at leading ceremonies, including the eCommerce Awards and the UK eCommerce Awards
- The Frankie Shop :
- Timex :
- TOTEME :
- Self-Portrait :
- The Frankie Shop :
- Timex :
- TOTEME :
- Self-Portrait :
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