For luxury and premium eCommerce brands, a high-quality product detail page (PDP) is crucial. By providing comprehensive information, including product photography, sizing details, and shipping information, a PDP empowers potential customers to make informed decisions without the need for an in-store visit. This is particularly beneficial for both first-time customers at the top of the funnel and repeat buyers planning their next purchase.

As a brand operating in an eCommerce landscape which is more competitive than ever before, site speed is an essential consideration for a number of important reasons - from optimising conversion rates, to creating a seamless premium experience that fosters trust to your customers. And, more recently, with Google’s (ever updating) CWV ranking factors, managing technical performance is continuing to play a more critical role.

Black Friday is without a doubt one of the biggest shopping periods of the year, marginally topped by the weekend before Christmas, for all of those last minute holiday shoppers. 2023 has been a year defined by high inflation rates and a cost of living crisis, and due to the poorer climate earlier in the year, a number of brands shifted targets into Q4.

As the global fashion industry grapples with its significant carbon footprint, the question arises of how sustainable luxury and premium fashion is, and what can these brands do to offset the environmental impact of their eCommerce store?

In the second edition of our recent survey of over 50 senior eCommerce and marketing leaders, we have gained valuable insights into the current state of trade within the industry as brands approach peak and the end of 2023. We have now held this survey for a second time, doing so earlier in the year in Q2, and have brought in comparison data to understand changes since our last round of evaluation.

Your email marketing channel can be a significant driver of awareness, engaging and conversion during peak. How can you maximise the success of your email channel with peak-specific messaging, segmentation and strategy?