For products with multiple variables, deciding on whether to use a parent/variant approach or multiple standalone products is a point that we often discuss when working with clients on replatforming projects. What is the best approach for products with numerous variables?

In this blog article, we’ll hone in on five key areas that cause the most friction in a user’s journey to purchase, taking real life examples and providing actionable suggestions and quick wins on how brands can improve the experience and prevent their customers raising the same concerns.

Something I’ve been working on frequently recently is setting up local inventory ads for clients via Google Merchant Center - for both single and multiple physical stores. This is an area that isn’t particularly well documented across the web so I’m hoping to remedy this with a step by step guide on how to get this set up with ease.

Sale is not a novel strategy for ecommerce brands, and is commonly used in tandem with a paid media strategy to maximise profitability, boost customer acquisition and re-engage existing customers.

Sale reliance is an issue that has been impacting the retail space for a long time. However, this issue has appeared to grow exponentially over the last few years following the boom of ecommerce. Shoppers are as price conscious and tech savvy as ever, with a common trend of sales spiking only when prices are lowered.

The Shopify Plus platform offering has seen unprecedented growth in recent times, with thousands of brands and retailers in the mid-market and enterprise segment moving over to the SaaS platform from either legacy platforms or more bespoke setups (alongside well-backed DTC brands launching on the platform or growing through other Shopify versions).