By 2025, almost a third of luxury brand sales will be made online. Here’s a guide on how to succeed as a premium fashion brand in an increasingly digital world, and how to use ecommerce and performance marketing to your advantage.

A couple of weeks ago, I decided to run a survey of some of our clients and brands we know to get a better idea of the market in certain key areas - I ended up getting views from ~65 leaders, focusing on trade, investment areas, hiring and expectations for this year. In some areas I’m not too surprised by the responses, but others were very interesting and not necessarily what we’ve seen across our clients.

With Shopify’s semi-recent September announcement of Markets Pro and a Global-e partnership, we wanted to share insight into what the updated Global-e integrated checkout blog looks like, and how this can benefit both merchants and customers.

Founded in 2013, the proposition of Global-e is a compelling one to retailers - localising shopping experiences for customers and providing tools for the business to easily manage taxes, compliance and local regulations. Global-e themselves market themselves as a way for businesses to expand internationally with simplicity and are used by some of the biggest global brands including Marks and Spencer, Hackett, Kärcher and Nespresso.

Having a configurator on-site to showcase your products in 3D (potentially with AR) is an avenue many online brands are actively exploring, with many solutions making this easier and more accessible than ever. This blog post details some of our favourite examples that we have encountered in recent months with a particular focus on what makes these great; be it personalising your product, being able to try on with AR or simply having the freedom to view your product of choice at all angles and up close in high definition.

Revealed as one of the major announcements at Unite a year ago, Hydrogen and Oxygen combined are Shopify’s answer to a headless commerce stack. This came off the back of around 18 months of the headless trend gaining momentum, and a growing number of high profile brands strongly considering or taking action to move towards that architecture.