Getting Global-e Multicurrency to work with Google Shopping & Facebook Feeds - Shopify Plus + Other Platforms

By Conor Jones - 29 June, 2022
Conor Jones 2021

Over the last few months, we’ve had various issues raised with clients or other people that are using Global-e to handle international pricing, primarily around multi currency and pricebooks (managed via Global-e) for their Shopify store.

Understandably, this is an issue for many stores as Global-e is widely used, especially amongst fashion and lifestyle brands. With this in mind we’ve been working with these clients to apply a fix, which is detailed below. Although we’re largely focusing on Shopify or Shopify Plus, most of the same principles should apply to other core platforms.

The solution we’ll cover is a two-pronged fix, the first being the data feed tool in use, which has to be Global-e compatible, as well as the frontend and how Google will be reading the data on your product detail pages - especially with regards to pricing. You can also pull pricing out of Global-e’s API, but it’s much easier if you’re using a feed solution that’s pre-integrated. It’s imperative that the price figure in your feed matches what Google is seeing on the front-end. If not, the product will likely be disapproved due to a ‘mismatch’.

Feed Solutions

1) FeedOptimise (feedoptimise.com)

This is our preferred tool to solve any Global-e related issues. FeedOptimise allows you to connect your Global-e account to your feeds directly from the UI. You can generate as many feeds as you require, e.g. a feed per country / region / currency. You can then choose your preferred currency and append to the feed you’re running paid activity on.

2) Multiple Google Shopping feeds (Shopify App)

This is another solution that has functionality to support Global-e pricing, similarly to FeedOptimise, it simply requires you to input your Global-e API keys and subsequently you will be able to pull those prices into your feed. This isn’t a solution we have used on any particular client but worth keeping in mind for a slightly cheaper but less advanced fix.

3) Shoptimised (shoptimised.com)

We use Shoptimised a lot in our agency, so we need to mention this option. Although they don’t have the native Global-e integration (Global-e has only relatively recently built out the pricing API), you can download a spreadsheet and then simply pull the pricing information from there. The only issue is the real-time updating with this route, which would require a more complex solution (potentially SFTP - although this would only be needed if the prices are changing regularly).

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Front-end Parameters

Irrespective of the above two tools, once you have pricing pulled into your existing feed it is critical that you also update the links within the feed so that currency and country parameters are appended to page URLs, so that Google can correctly read and index the currency and price you expect to be displayed per region. To do this, simply append the following to your URLs:

?glCurrency=USD&glCountry=US

The currency portion of your URL needs to be aligned with the country - it is mandatory that you have both currency and country as parameters. A full list of ISO codes can be found here.

Your URLs for a PDP should look like the following (despite the base currency being GBP):

  • https://www.sophieallport.com/products/sheep-pot-grab?glCurrency=EUR&glCountry=FR

  • https://www.sophieallport.com/products/sheep-pot-grab?glCurrency=USD&glCountry=US

Once you have applied this rule, you can simply validate by clicking on a link to a product and the currency/price displayed should reflect what you would see if you were either in that destination country or had a VPN on.

The reason you need the parameter is because it pushes the pricing into the page, whereas otherwise it’s simply overlaid via JS based on your IP address. This is needed for Google and other search engines to see the pricing on the page as a fixed value within the schema.

The above is based on Shopify and Shopify Plus, but other platforms will likely follow the same principle.

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In Conclusion

We hope this has helped with any issues that you might be experiencing using Global-e and trying to run paid activity. It’s definitely worth doing some additional research on other feed tools as there are certainly others out there that can facilitate handling Global-e multicurrency.

If you have any more specific questions with other platforms or technologies, please feel free to reach out to us. If you have any questions, do not hesitate to connect with me on LinkedIn or get in touch.

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