New ways of influencing consumer behaviour are always coming into play as marketing practices continue to adapt within performance marketing and paid media. As brands utilise consumer psychology, one age-old phenomenon continues to be a powerful catalyst for action - FOMO, or ‘Fear of Missing Out’.

Black Friday is without a doubt one of the biggest shopping periods of the year, marginally topped by the weekend before Christmas, for all of those last minute holiday shoppers. 2023 has been a year defined by high inflation rates and a cost of living crisis, and due to the poorer climate earlier in the year, a number of brands shifted targets into Q4.

In the second edition of our recent survey of over 50 senior eCommerce and marketing leaders, we have gained valuable insights into the current state of trade within the industry as brands approach peak and the end of 2023. We have now held this survey for a second time, doing so earlier in the year in Q2, and have brought in comparison data to understand changes since our last round of evaluation.

Brands are becoming increasingly conscious of improving customer lifetime value (CLTV) in order to maximise profitability and justify rising customer acquisition costs. It is generally accepted that customers with a long-lasting relationship with a brand are more profitable than those who only purchase once, but is this metric alone a true measure of profitability?

We’ve taken a look at the broader creative and visual trends we’ve seen emerging over the summer, highlighting some of our favourites, and looking forward to what they mean for the future.

The importance of data for luxury retailers is paramount, with data impacting many areas of their business. As digital marketers we endeavour to create a personalised experience, moreso in the luxury space, however, the continued and growing changes of user expectations and behaviour mean the privacy landscape has changed.