Performance Max has been instrumental for scalability since its roll out in November 2021 (since the sunsetting of Smart Shopping), acting as a reliable vehicle for budget increases without compromising on ROAS.

Here are three go-to-strategies to test in challenging times that can help hit cost-of-sale targets and/or lower cost per acquisition costs to increase new customer orders.

We can all feel the pain of smaller budgets, and we can all recognise that there are efficiencies being made across most marketing activity. Why are budgets being cut?

Sale is not a novel strategy for ecommerce brands, and is commonly used in tandem with a paid media strategy to maximise profitability, boost customer acquisition and re-engage existing customers.

By 2025, almost a third of luxury brand sales will be made online. Here’s a guide on how to succeed as a premium fashion brand in an increasingly digital world, and how to use ecommerce and performance marketing to your advantage.

A couple of weeks ago, I decided to run a survey of some of our clients and brands we know to get a better idea of the market in certain key areas - I ended up getting views from ~65 leaders, focusing on trade, investment areas, hiring and expectations for this year. In some areas I’m not too surprised by the responses, but others were very interesting and not necessarily what we’ve seen across our clients.