In the second edition of our recent survey of over 50 senior eCommerce and marketing leaders, we have gained valuable insights into the current state of trade within the industry as brands approach peak and the end of 2023. We have now held this survey for a second time, doing so earlier in the year in Q2, and have brought in comparison data to understand changes since our last round of evaluation.

Your email marketing channel can be a significant driver of awareness, engaging and conversion during peak. How can you maximise the success of your email channel with peak-specific messaging, segmentation and strategy?

For products with multiple variables, deciding on whether to use a parent/variant approach or multiple standalone products is a point that we often discuss when working with clients on replatforming projects. What is the best approach for products with numerous variables?

Brands are becoming increasingly conscious of improving customer lifetime value (CLTV) in order to maximise profitability and justify rising customer acquisition costs. It is generally accepted that customers with a long-lasting relationship with a brand are more profitable than those who only purchase once, but is this metric alone a true measure of profitability?

In this blog article, we’ll hone in on five key areas that cause the most friction in a user’s journey to purchase, taking real life examples and providing actionable suggestions and quick wins on how brands can improve the experience and prevent their customers raising the same concerns.

We’ve taken a look at the broader creative and visual trends we’ve seen emerging over the summer, highlighting some of our favourites, and looking forward to what they mean for the future.