New customer acquisition is a key focus for many ecommerce brands, and whilst prospecting campaigns on paid media need a lot of care and attention, so do your remarketing campaigns if you want an effective, holistic paid media strategy.

TikTok has been on the rise since 2018, after its official launch in 2016 with Chinese startup ByteDance. The platform was originally known as Musical.y, a video streaming and service app that generated over 200 million users before moving all of them over to TikTok in August 2018.

In November, Vervaunt is hosting our biggest event yet - our Pulse Ecommerce Summit '22. We have hosted some amazing events this year in the form of roundtables and seminars under our Pulse umbrella, and we're ending the year on a high with one of the newest ecommerce conferences.

If you’re not already, it’s time to start taking advantage of YouTube Shorts - Google’s answer to TikTok’s short-form video format. Since May 24th, Video Action and App campaigns have been automatically scaling to YouTube Shorts, enabling advertisers to expand their reach to the short-form video space.

The luxury and premium fashion market has been a growing industry for many years, with post-pandemic times seeing considerably increased demand. The goal of this ‘Brands to Watch’ magazine whitepaper is to highlight inspirational premium lifestyle brands who have seen growth across the globe and to provide benchmark data for those in premium or luxury markets.

Over the last few months, we’ve had various issues raised with clients or other people that are using Global-e to handle international pricing, primarily around multi currency and pricebooks (managed via Global-e) for their Shopify store.