Having a configurator on-site to showcase your products in 3D (potentially with AR) is an avenue many online brands are actively exploring, with many solutions making this easier and more accessible than ever. This blog post details some of our favourite examples that we have encountered in recent months with a particular focus on what makes these great; be it personalising your product, being able to try on with AR or simply having the freedom to view your product of choice at all angles and up close in high definition.

Revealed as one of the major announcements at Unite a year ago, Hydrogen and Oxygen combined are Shopify’s answer to a headless commerce stack. This came off the back of around 18 months of the headless trend gaining momentum, and a growing number of high profile brands strongly considering or taking action to move towards that architecture.

It’s crucial to have a paid media team that not only understands your brand’s goals and visions but also harnesses new trends and technology and enables your business to scale. But businesses are often faced with the question of “do I build an in-house paid media team or choose to work with an agency”.

Each year Black Friday approaches faster than the last, and the period synonymous with deals and Christmas gifting is by far still one of the biggest shopping periods of the year. And with the macroeconomic events of the last twelve months that affected consumer behaviour and spending, there was some level of uncertainty around which way it would go.

We’ve been looking at Web3 a lot this year, around real world use cases and making sense of what is hype, and what is genuine usable innovation. As part of our Pulse Ecommerce Summit ‘22 in November, we were keen to do something interesting and hands-on inline with the Web3 panel in order to provide a “learn by doing” experience.

Blogs and content creation can be a challenging marketing channel for any ecommerce brand - with varying viewpoints on the value of a blog, who owns the blog, what the purpose of a blog is, and how essential a blog is. This article will guide you through some of the reasons brands choose to have blogs and what the arguments are against having a blog. It will also share some outstanding blog examples from a breadth of brands in the ecommerce industry.