I originally wrote this article in early 2018, as we started seeing more brands looking at both Shopify Plus and Salesforce Commerce Cloud and also more SFCC users reviewing Shopify Plus as a potential migration option. Since I originally wrote the article, lots has changed with both platforms and we’ve done a lot more with both platforms, so I decided to update it now (May 22).

We’ve had loads of clients that have chosen to use Global-e over the years, with a view to quickly and easily facilitating for international demand and supporting various operational goals. I’ve personally always struggled a bit with Global-e, but I can see the rationale for going down this road, particularly if you struggle with agility when it comes to development / your tech stack, need their fulfilment offering or need them to be the merchant of record and take away some of the finance / tax overheads etc. In this guide I’ve detailed our experiences but also put together some tips for getting the most out of your implementation.

It can be frustrating as a customer to see a brand with great promise displaying their products with poor photography and lack of communication of their product’s look and feel. No matter how great the product is, bad imagery can immediately break trust and discourage you as a customer.

The growth of digital has undoubtedly led to more opportunities for merchants to collect data and understand customers at a macro level, building up a picture of the average customer profile and their value. However, it has become more difficult to gain insight on a micro level of customer satisfaction, where day-to-day feedback may have naturally been given within an in-store, brick and mortar environment.

Offering a broad range of payment options, particularly to cater for international markets is of growing importance for online merchants. This blog post has a specific focus on China with a more in-depth analysis and guidelines for offering Asian payment methods on a Shopify store.

The global eCommerce health and beauty industry experienced a significant gear change during the pandemic, as consumers avoided consumption of colour cosmetics in favour of hardworking, solution-focused skincare products, leaning into wellness and self care.