The margins for what defines a brand, especially DTC in fashion, are ever evolving. What are the best in class brands doing in order to stand out and innovate? Some of our favourite brands are embracing ecommerce in inspiring ways, whether it’s by collaborating with others, creating an immersive on-site experience or acclimatising to trends like the Metaverse and NFTS.

2021 has definitely been the year of the NFT. If you have spent any time whatsoever reading tech magazines, or reading the latest tech based happenings on Reddit and Twitter communities then you will no doubt have at least heard of them.

I’ve been meaning to write this article for a number of years, having seen different brands and retailers struggle with performance due to operating in certain ways (but still blaming developers). Contrastly, I’ve also seen the opposite, with brands and retailers building strong processes and layers of governance to retain quality and keep site speeds optimal.

Magento Commerce (now Adobe Commerce) and Shopify Plus are almost unquestionably the two most mainstream mid-market eCommerce platforms in the world – with both offering very different feature-sets and propositions to brands and retailers. This guide provides a detailed comparison across all aspects of the two platforms, including native feature-sets, true cost of ownership, extensibility, infrastructure, SEO, agency & technology eco-system, international, B2B and lots of other areas. This piece was last updated in November 2021 (having been originally publish in ~2017).

I’m delighted to write this article to introduce the first publicly available Vervaunt technology / tool; Census - a Shopify and Shopify Plus app that allows users to ask a series of strategic questions post-purchase.

UAT, also known as User Acceptance Testing, is a fundamental part of any project. A UAT phase could take an infinite amount of time, with endless testing possible - but, based on our experience, covering the aspects we will talk about in this guide will be thorough enough to make a decision on passing or failing line items.