I originally wrote this article in early 2018, as we started seeing more brands looking at both Shopify Plus and Salesforce Commerce Cloud and also more SFCC users reviewing Shopify Plus as a potential migration option. Since I originally wrote the article, lots has changed with both platforms and we’ve done a lot more with both platforms, so I decided to update it now (May 22).

It can be frustrating as a customer to see a brand with great promise displaying their products with poor photography and lack of communication of their product’s look and feel. No matter how great the product is, bad imagery can immediately break trust and discourage you as a customer.

The growth of digital has undoubtedly led to more opportunities for merchants to collect data and understand customers at a macro level, building up a picture of the average customer profile and their value. However, it has become more difficult to gain insight on a micro level of customer satisfaction, where day-to-day feedback may have naturally been given within an in-store, brick and mortar environment.

Offering a broad range of payment options, particularly to cater for international markets is of growing importance for online merchants. This blog post has a specific focus on China with a more in-depth analysis and guidelines for offering Asian payment methods on a Shopify store.

The global eCommerce health and beauty industry experienced a significant gear change during the pandemic, as consumers avoided consumption of colour cosmetics in favour of hardworking, solution-focused skincare products, leaning into wellness and self care.

So, creating a solution for pre-orders (or back-orders) for a small, single Shopify store is generally quite straightforward, you take the orders and then simply wait until the items are available until you then despatch, setting expectations to the user and reporting back as needed. The issue I’m trying to address here is how you can create a solution that scales as you add complexity; namely additional stores, stock locations, volume etc.