With Shopify’s semi-recent September announcement of Markets Pro and a Global-e partnership, we wanted to share insight into what the updated Global-e integrated checkout blog looks like, and how this can benefit both merchants and customers.

Measurement has always been a vital aspect of digital marketing - it allows businesses to track the effectiveness of their marketing efforts. By measuring key metrics such as traffic, conversions, and customer lifetime value, brands can get a better understanding of how their marketing efforts are performing. This can help them identify which tactics are working well and which ones may need to be adjusted or abandoned.

The affiliate channel can be low cost, low risk and full of opportunities, offering the chance to partner with publishers globally across all stages of the marketing funnel. The evolving industry has birthed new publisher opportunities to increase key metrics, help accelerate Influencer activities, create stronger and more mutually beneficial partnerships with editorials and ultimately, increase sales.

Over the last 12 months, we’ve attended a range of large and small conferences, and seen many talented people talk passionately about some fascinating topics. Where is the main value in attending conferences and how should you be prioritising your time? What are the most interesting conferences you should be attending?

Founded in 2013, the proposition of Global-e is a compelling one to retailers - localising shopping experiences for customers and providing tools for the business to easily manage taxes, compliance and local regulations. Global-e themselves market themselves as a way for businesses to expand internationally with simplicity and are used by some of the biggest global brands including Marks and Spencer, Hackett, Kärcher and Nespresso.

Businesses need to be able to understand the impact of different marketing efforts in order to make informed decisions when it comes to strategic prioritisation and budget management. Media mix modelling can act as the solution for this, but what is it?