The affiliate channel can be low cost, low risk and full of opportunities, offering the chance to partner with publishers globally across all stages of the marketing funnel. The evolving industry has birthed new publisher opportunities to increase key metrics, help accelerate Influencer activities, create stronger and more mutually beneficial partnerships with editorials and ultimately, increase sales.

The margins for what defines a brand, especially DTC in fashion, are ever evolving. What are the best in class brands doing in order to stand out and innovate? Some of our favourite brands are embracing ecommerce in inspiring ways, whether it’s by collaborating with others, creating an immersive on-site experience or acclimatising to trends like the Metaverse and NFTS.

This guide is designed to help fashion brands and retailers understand how Google shopping campaigns should be set up and managed, as well as best practices for on-going optimisation.

Paid media in the luxury space is notoriously difficult, from justifying formats & channels to building the most granular audiences to competing with wholesale customers - this guide is designed to provide suggestions and best pracices around targeting high-net-worth individuals for premium brands.

In this post we look at examples of high impact product page designs. From beautiful product photography to custom content and interactive size guides, read about what makes these luxury eCommerce examples stand out.

Customer reviews are a really strong conversion tool that builds trust amongst users. Reviews provide an unbiased product description from the existing clientbase directly on the product page saving visitors time spent researching products elsewhere and most importantly keeping them locked into the shopping journey without having to leave the website to look for more information.