10 Examples of Excellent Luxury eCommerce Product Pages

By Paul Rogers - 24 November, 2019
Paul Rogers 2021

What makes a good product page?

In this post we look at examples of high impact product page designs. From beautiful product photography to custom content and interactive size guides, read about what makes these luxury eCommerce examples stand out.

Vertu

Vertu-1-640x360

www.vertu.com

Built with Demandware

Highlights:

Features & benefits gallery highlighting key elements of the product Background image changes to reveal the product’s texture Ability to seamlessly browse products without having to go back to category page

ACNE

Acne Cover-640x360

www.acnestudios.com

Built with Demandware

Highlights:

Amount and quality of product photographs is impressive Nice solution for displaying other colourways in the form of a gallery at the bottom of page Minimal design that manages to contain all key information

Lexus

Lexus-640x360

www.lexus.com

Built on a bespoke platform

Highlights:

Great visualisation of the ‘build your own spec’ feature Packed with rich content from videos, images of smallest details to industry press reviews Really immersive experience

Burberry

Burberry 2-640x360

www.burberry.com

Built with Oracle

Highlights:

An interactive and super sleek size guide Content around brand heritage and production details really complement the page Dedicated social media channel & campaign specific to product category completes the product story

24 SÈVRES

24Sevres 2-640x360

www.24sevres.com

Built on a bespoke platform

Highlights:

Delivery estimates tailored to your location plus all duty and import fees are included at checkout making for a convenient shopping experience Easy to purchase other items styled with the main product Beautiful product and lifestyle photography

CLOS19

Clos19 2-640x360

www.clos19.com

Built with Hybris 

Highlights:

Exhaustive details on everything from the product’s heritage, tasting notes to food pairing recommendations and review from industry experts Product recommendations are perfectly tailored ie glassware for Champagne

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