What makes a good product page?

In this post we look at examples of high impact product page designs. From beautiful product photography to custom content and interactive size guides, read about what makes these luxury eCommerce examples stand out.

Vertu

vertumotors.com

Built with Demandware

Highlights

• Features & benefits gallery highlighting key elements of the product.
• Background image changes to reveal the product’s texture.
• Ability to seamlessly browse products without having to go back to category page.

Acne Studios

acnestudios.com

Built with Demandware.

Highlights

• Amount and quality of product photographs is impressive
• Nice solution for displaying other colourways in the form of a gallery at the bottom of page.
• Minimal design that manages to contain all key information.

Lexus

lexus.com

Built on a bespoke platform.

Highlights

• Great visualisation of the ‘build your own spec’ feature.
• Packed with rich content from videos, images of smallest details to industry press reviews.
• Really immersive experience.

Burberry

uk.burberry.com

Built with Oracle.

Highlights

• An interactive and super sleek size guide.
• Content around brand heritage and production details really complement the page.
• Dedicated social media channel & campaign specific to product category completes the product story.

24S

24s.com

Built on a bespoke platform.

Highlights

• Delivery estimates tailored to your location plus all duty and import fees are included at checkout making for a convenient shopping experience.
• Easy to purchase other items styled with the main product.
• Beautiful product and lifestyle photography.

Clos19

clos19.com

Built with Hybris.

Highlights

• Exhaustive details on everything from the product’s heritage, tasting notes to food pairing recommendations and review from industry experts.
• Product recommendations are perfectly tailored ie glassware for Champagne.