I’ve wanted to write this blog post for a long time, as I see landing pages as one of the most under-considered areas and missed opportunities in performance marketing - with one of the biggest opportunities being to drive more value from prospecting campaigns.

Sustainability is a key word for most businesses big & small right now, this article looks at great examples of innovative ways to bring this into ecommerce.

Our average client typically falls into two categories; a traditional premium or luxury brand with multiple channels or a high-growth DTC brand – with our remit often focused on scoping, governing and managing the launch or re-launch of their eCommerce store. One big trend that’s come off the back of the pandemic is these brands wanting to create highly engaging brand experiences or digital flagships – with creative and design playing a much bigger part or role.

Over the last few months, we’ve been working with a number of eCommerce clients on creating, simplifying and optimising product builders and product configuration processes – with this being a key part of their business and an opportunity to drive improvement in conversion rates and AOV, most notably. These types of products can also be very engaging and generally a really nice user experience vs purchasing items separately.

In this article, we look at the DTC eCommerce sites that are leading the way in design and innovation.

This article is designed to help people overcome issues with different Shopify currencies causing issues with shopping feeds.