New customer acquisition is a key focus for many ecommerce brands, and whilst prospecting campaigns on paid media need a lot of care and attention, so do your remarketing campaigns if you want an effective, holistic paid media strategy.

TikTok has been on the rise since 2018, after its official launch in 2016 with Chinese startup ByteDance. The platform was originally known as Musical.y, a video streaming and service app that generated over 200 million users before moving all of them over to TikTok in August 2018.

If you’re not already, it’s time to start taking advantage of YouTube Shorts - Google’s answer to TikTok’s short-form video format. Since May 24th, Video Action and App campaigns have been automatically scaling to YouTube Shorts, enabling advertisers to expand their reach to the short-form video space.

Over the last few months, we’ve had various issues raised with clients or other people that are using Global-e to handle international pricing, primarily around multi currency and pricebooks (managed via Global-e) for their Shopify store.

Facebook’s Audience Insights tool is being removed from the platform in July 2021, and as a result many advertisers will see their main source for targeting inspiration disappear. How can you build prospecting audience lists for Facebook advertising without the Audience Insights tool?

The peak shopping period leading up to christmas provides significant revenue opportunities for all retailers. In this guide Josh demonstrates actionable tips to optimise campaigns in order for retailers to reach target consumers amongst the heavy competition.