Over the last few weeks I’ve been working with two retailers who are in the process of moving to Shopify Plus and both have raised issues with the URL structure in different places. It’s a question I get asked a lot anyway, so I decided to write a quick blog post on my findings to date on the options that retailers have.

Shopify Plus is a hugely popular eCommerce platform at the moment, having seen considerable growth in the SMB and mid-market platform space over the last couple of years – undoubtedly accelerated with the impending Magento 1.x end of life announcement. I’ve worked on a number of international Shopify Plus stores recently (at different stages) and I’ve been involved in lots of meetings focused on achieving requirements of various levels of complexity (I’ve had a lot of great input from Tim and Piers from WeMakeWebsites in particular over the last couple of years), so I thought I’d create this guide to outline the different options.

With Shopify Plus’s very clear surge in popularity with larger retailers over the last 12-18 months, I’ve been asked lots of times about solutions for specific limitations with Shopify Plus, so I decided to write a series of guides to answer some of the most common questions I get asked when looking at Shopify Plus as a platform or with clients using the platform.

Whilst SaaS (software-as-a-service) software has been enthusiastically taken up across various sectors over the last decade, it’s only in more recent times that enterprise eCommerce platform options have been made available to retailers. The SME end of the retail market may have been well served with cloud-based SaaS solutions, with the obvious ones being Shopify and BigCommerce, however, it’s taken longer for most of the enterprise platforms to enter this space, with the exception of Demandware / Salesforce Commerce Cloud.

I’ve been working with Shopify Plus a lot over the last 18 months, with a number of my existing clients replatforming to the popular platform and various new clients wanting support in moving over. There are a number of well-known sticking points with Shopify Plus for larger stores and managing feeds (e.g. shopping feeds, feeds for dynamic remarketing, marketplace feeds etc) is definitely one of them.

Since its launch back in 2008, Magento has dominated the SMB and mid-market eCommerce platform space. A decade is a long time in the eCommerce world, and for much of that time, Magento has appeared to be a clear leader, in terms of reliability, extensibility and depth of functionality.