Each year Black Friday approaches faster than the last, and the period synonymous with deals and Christmas gifting is by far still one of the biggest shopping periods of the year. And with the macroeconomic events of the last twelve months that affected consumer behaviour and spending, there was some level of uncertainty around which way it would go.

The peak shopping period leading up to christmas provides significant revenue opportunities for all retailers. In this guide Josh demonstrates actionable tips to optimise campaigns in order for retailers to reach target consumers amongst the heavy competition.

It’s never too early to start planning your Black Friday Activities. It’s one of the few times of the year that you can make trading decisions in real time as you make adjustments to pricing and media spend in response to performance, competitor activity and product availability. However, to do this effectively you need to have a solid plan that everyone can work off and we hope the below can help guide you with this.

In this blog post, we provide a guide to accurate forecasting for paid search campaigns, to ensure your project stays on track and achieves its goals.

Paid Search is only worthwhile if you know for certain what you are achieving. This guide outlines how to create a robust reporting system, for effective and accurate analysis of your PPC campaigns.

Bid Management platforms can be a powerful tool for paid media teams running performance marketing activity at scale. In this piece we will look at some of the considerations about when, how and why you should consider adding a bid management platform, as well as taking a very quick overview of three of the main options.