An exhaustive list of big name retailers using Magento as their eCommerce platform

I originally wrote this article in 2015 and decided to update it in June 2019, as both platforms have evolved a lot over the last 2-3 years (including the names) and I was previously focusing on Magento 1.x and Demandware, pre the Salesforce acquisition. The latest version of this article is focused on Magento 2.3 and Salesforce Commerce Cloud as of January.

With so much core functionality, as well as likely the biggest eco-system for integrations and extensions, it’s easy to see why Magento is so popular – however, one of the biggest weaknesses of the platform has historically been content management – particularly for brands and higher-end retailers focused on content.

Magento is one of the most mature eCommerce platforms in the world, and it has, for quite some time, been seen as the market leader in the mid-market eCommerce platforms space, globally. With such a broad range of customers and its strong native offering, it would seem on first glance that Magento should be the front-runner for pretty much every eCommerce replatforming project, from multinational enterprise clients using Commerce (or Commerce Cloud), to the smallest of SMEs using Magento Open Source.

With a global presence in the SMB, mid-market and enterprise eCommerce platform space stretching back over 10 years, Magento (now an Adobe company) remains a giant in the eCommerce world that makes it onto most platform shortlists / RfPs.

Whilst SaaS (software-as-a-service) software has been enthusiastically taken up across various sectors over the last decade, it’s only in more recent times that enterprise eCommerce platform options have been made available to retailers. The SME end of the retail market may have been well served with cloud-based SaaS solutions, with the obvious ones being Shopify and BigCommerce, however, it’s taken longer for most of the enterprise platforms to enter this space, with the exception of Demandware / Salesforce Commerce Cloud.