Written by
Conor Jones
Conor joined Vervaunt in March 2021 and has progressed through several roles, to his current position as eCommerce & Technology Strategist. Prior to Vervaunt, Conor held various roles in eCommerce merchandising, marketing, and trading, as well as founding Prime Vintage, an online business inspired by 1990s hip-hop and streetwear culture.
In his current role, Conor leads strategy and roadmapping sessions for retainer clients, while also overseeing product catalog, technology, and design/UX governance for replatforming and redesign projects.
Outside of work, Conor enjoys French cuisine and would like to visit Kyoto, Japan. He has no go-to karaoke song - opting to sit that one out!
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eCommerce"Why Most Loyalty Programs Fail - and What the Foundations Actually Look Like" - A Pulse CommentaryAlmost every eCommerce brand of any scale now has a loyalty program, or is in the process of building one. The tools are accessible, the platform integrations are straightforward, and the general expectation from customers that some kind of membership or rewards structure should exist has become a baseline. But accessibility has created its own problem: programs that look similar, offer similar rewards, and generate similar levels of customer indifference. This article covers what that process looks like in practice, what the data should be telling you before you invest, and why so many programs stall after launch. -
Black Friday 2025 Recap: How On-Site Trends, Creative Campaigns, Affiliate Networks, and Performance DeliveredBlack Friday and Cyber Monday have once again proved that the weekend is no longer a single moment in the calendar. Promotions stretched out over weeks as premium and fashion brands launched offers earlier than ever - though this early activity didn’t quite deliver the uplift we’ve seen in previous years. With another peak wrapped, we’ve pulled together the standout trends, learnings, and performance insights across trade and marketing. These takeaways are designed to help premium and fashion brands make the most of the upcoming ‘Q5’ window and set a strong foundation for the year ahead. -
eCommerce Paid Media Creative AffiliateBlack Friday 2024 Recap: How eCommerce Trends, Creative Campaigns, Affiliate Networks, and Performance DeliveredBlack Friday and Cyber Monday (BFCM) in 2024 once again set new records, confirming the resilience of both brands and consumers amid a complex economic landscape. This year, despite easing inflation and rising consumer confidence, financial caution remained a factor. Rising energy costs, services inflation, and mortgage renewals continued to influence purchasing decisions, prompting shoppers to be more selective. What were the key trends and strategies from BFCM 2024 - from creative approaches, affiliate marketing, on-site optimisation, and performance highlights? -
eCommerce Strategy ReplatformingMulti-Language eCommerce - When and How to Localise Language for Key MarketsWhilst historically it might have taken a significant amount of time to prepare a local version of a website from a technical perspective, most platforms have now created this functionality and moved it to configuration. The primary route would have been to manually translate an entire site but there are now various options around full or partially automated translations. -
eCommerceA Comprehensive Guide on How to Use Variants in ShopifyFor products with multiple variables, deciding on whether to use a parent/variant approach or multiple standalone products is a point that we often discuss when working with clients on replatforming projects. What is the best approach for products with numerous variables? -
eCommerce Quick FixesSetting Up Local Inventory Ads (and Free Local Ads) on Google - A Comprehensive GuideSomething I’ve been working on frequently recently is setting up local inventory ads for clients via Google Merchant Center - for both single and multiple physical stores. This is an area that isn’t particularly well documented across the web so I’m hoping to remedy this with a step by step guide on how to get this set up with ease.
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eCommerceGlobal-e Shopify Integration: A Summary of 5 Key ImprovementsWith Shopify’s semi-recent September announcement of Markets Pro and a Global-e partnership, we wanted to share insight into what the updated Global-e integrated checkout blog looks like, and how this can benefit both merchants and customers.
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eCommerce6 Examples of Build-Your-Own Ecommerce Product ConfiguratorsHaving a configurator on-site to showcase your products in 3D (potentially with AR) is an avenue many online brands are actively exploring, with many solutions making this easier and more accessible than ever. This blog post details some of our favourite examples that we have encountered in recent months with a particular focus on what makes these great; be it personalising your product, being able to try on with AR or simply having the freedom to view your product of choice at all angles and up close in high definition.
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eCommerce Quick FixesGetting Global-e Multicurrency to Work with Google Shopping & Facebook Feeds - Shopify Plus + Other PlatformsOver the last few months, we’ve had various issues raised with clients or other people that are using Global-e to handle international pricing, primarily around multi currency and pricebooks (managed via Global-e) for their Shopify store.
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eCommerceChinese Payment Methods on Shopify - Offering AliPay, UnionPay & WeChat Pay via Shopify CheckoutOffering a broad range of payment options, particularly to cater for international markets is of growing importance for online merchants. This blog post has a specific focus on China with a more in-depth analysis and guidelines for offering Asian payment methods on a Shopify store.
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eCommerce19 High Growth DTC Fashion Brands to Be Inspired ByThe margins for what defines a brand, especially DTC in fashion, are ever evolving. What are the best in class brands doing in order to stand out and innovate? Some of our favourite brands are embracing ecommerce in inspiring ways, whether it’s by collaborating with others, creating an immersive on-site experience or acclimatising to trends like the Metaverse and NFTS.
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