Bethan joined Vervaunt in October 2022, bringing a wealth of experience from the affiliate and partnerships space, where she has worked since 2017. She has a strong background in agency-side roles, leading affiliate growth for multiple retail brands, with a focus on developing strategies for premium and luxury retailers.
As Head of Affiliates at Vervaunt, Bethan leads the affiliate department, overseeing all accounts and building affiliate strategies that align with clients' overall business objectives. She is also focused on team development and fostering growth within the department.
Outside of work, Bethan enjoys Asian cuisine, would love to visit Zanzibar in Tanzania, and her go-to karaoke song is Believe by Cher.
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AffiliateAffiliate Fraud: How, What and How to CombatAffiliate marketing has become an integral part of brands’ digital marketing mix, allowing them to connect with a wider audience while rewarding publishers for driving sales. But like any system built on trust, it isn’t immune to abuse. Affiliate fraud is a growing concern that undermines the integrity of the affiliate ecosystem, draining marketing spend if programmes are not monitored. Here, we’ll break down what affiliate fraud is and how it impacts brands. -
eCommerce Paid Media Creative AffiliateBlack Friday 2024 Recap: How eCommerce Trends, Creative Campaigns, Affiliate Networks, and Performance DeliveredBlack Friday and Cyber Monday (BFCM) in 2024 once again set new records, confirming the resilience of both brands and consumers amid a complex economic landscape. This year, despite easing inflation and rising consumer confidence, financial caution remained a factor. Rising energy costs, services inflation, and mortgage renewals continued to influence purchasing decisions, prompting shoppers to be more selective. What were the key trends and strategies from BFCM 2024 - from creative approaches, affiliate marketing, on-site optimisation, and performance highlights? -
AffiliateHow to Prepare Your Affiliate Program for Black Friday - Trends from 2023 & Strategies for SuccessWith Black Friday and Cyber Monday approaching, preparing affiliates effectively is essential to maximise performance during peak season. By providing insights from last year’s performance, outlining effective planning strategies, and highlighting best practices for achieving success in Q4, we walk through the best approach for preparing for peak.
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Affiliate4 Common Misconceptions of Affiliate MarketingIn recent years, the affiliate marketing industry has evolved significantly, offering businesses new opportunities to enhance their marketing strategies. -
Paid MediaAffiliate Marketing for Luxury Brands - The Basics of Building & Nurturing a ProgramThe affiliate channel can be low cost, low risk and full of opportunities, offering the chance to partner with publishers globally across all stages of the marketing funnel. The evolving industry has birthed new publisher opportunities to increase key metrics, help accelerate Influencer activities, create stronger and more mutually beneficial partnerships with editorials and ultimately, increase sales.
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