Written by
Paul Rogers
Paul founded Vervaunt in September 2017, building on extensive experience in various in-house and agency roles.
As Managing Director, Paul has led Vervaunt to become a leading eCommerce consultancy and performance marketing agency. The team has worked with market-leading brands, including GANNI, COS, The Frankie Shop, Dr Martens, Paul Smith, and Self-Portrait, focusing on delivering impactful strategies across eCommerce and paid media.
Paul also holds advisory roles with eCommerce technology vendors, investment firms, and small businesses, including long-term partnerships with the likes of Shopify, Klaviyo, Klevu and more.
Outside of work, Paul is a sushi enthusiast, would love to visit Japan, and channels his love for MGMT with his go-to karaoke song, Kids.
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Vervaunt Joins IDHLToday we’re announcing that Vervaunt has joined IDHL, a ~500 person group of digital specialists working within digital marketing, eCommerce and technology. This is a big move for us that’s part of a long-term play for Vervaunt, so I wanted to share the reasoning, what it means for us, the long-term plans and why we decided on this route. -
eCommerce Paid Media2025 eCommerce Trends, Predictions & Benchmarks - Focuses across International, Brand & TechnologyAs per the last few years, I wanted to put together a bit of a summary of the trends and focal areas we're seeing amongst clients going into 2025, along with some of the key highlights from 2024. The core areas I’ve focused on are growth markets (and predicted growth markets for this year), roadmap and new feature focuses, general areas we’ve seen higher investment, what’s worked for our clients and areas we think will become more important over the course of 2025. -
eCommerceMigrating to Shopify Plus: The 2023 Definitive GuideThe Shopify Plus platform offering has seen unprecedented growth in recent times, with thousands of brands and retailers in the mid-market and enterprise segment moving over to the SaaS platform from either legacy platforms or more bespoke setups (alongside well-backed DTC brands launching on the platform or growing through other Shopify versions).
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eCommerce Paid MediaPulse Ecommerce Survey #1: A CommentaryA couple of weeks ago, I decided to run a survey of some of our clients and brands we know to get a better idea of the market in certain key areas - I ended up getting views from ~65 leaders, focusing on trade, investment areas, hiring and expectations for this year. In some areas I’m not too surprised by the responses, but others were very interesting and not necessarily what we’ve seen across our clients.
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eCommerce15 of the Best Blogs from Ecommerce BrandsBlogs and content creation can be a challenging marketing channel for any ecommerce brand - with varying viewpoints on the value of a blog, who owns the blog, what the purpose of a blog is, and how essential a blog is. This article will guide you through some of the reasons brands choose to have blogs and what the arguments are against having a blog. It will also share some outstanding blog examples from a breadth of brands in the ecommerce industry.
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eCommerceShopify Plus vs Salesforce Commerce Cloud – SaaS eCommerce Platform ComparisonI originally wrote this article in early 2018, as we started seeing more brands looking at both Shopify Plus and Salesforce Commerce Cloud and also more SFCC users reviewing Shopify Plus as a potential migration option. Since I originally wrote the article, lots has changed with both platforms and we’ve done a lot more with both platforms, so I decided to update it now (May 22).
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eCommerceGlobal-e General Review + Optimisations for UX and Performance MarketingWe’ve had loads of clients that have chosen to use Global-e over the years, with a view to quickly and easily facilitating for international demand and supporting various operational goals. I’ve personally always struggled a bit with Global-e, but I can see the rationale for going down this road, particularly if you struggle with agility when it comes to development / your tech stack, need their fulfilment offering or need them to be the merchant of record and take away some of the finance / tax overheads etc. In this guide I’ve detailed our experiences but also put together some tips for getting the most out of your implementation.
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eCommerceManaging Pre orders with Shopify Plus – building a scalable solutionSo, creating a solution for pre-orders (or back-orders) for a small, single Shopify store is generally quite straightforward, you take the orders and then simply wait until the items are available until you then despatch, setting expectations to the user and reporting back as needed. The issue I’m trying to address here is how you can create a solution that scales as you add complexity; namely additional stores, stock locations, volume etc.
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eCommerceCreating a Performance Culture in eCommerce Businesses - Avoiding a Site Speed Blame GameI’ve been meaning to write this article for a number of years, having seen different brands and retailers struggle with performance due to operating in certain ways (but still blaming developers). Contrastly, I’ve also seen the opposite, with brands and retailers building strong processes and layers of governance to retain quality and keep site speeds optimal.
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eCommerceShopify Plus vs Magento Commerce / Adobe CommerceMagento Commerce (now Adobe Commerce) and Shopify Plus are almost unquestionably the two most mainstream mid-market eCommerce platforms in the world – with both offering very different feature-sets and propositions to brands and retailers. This guide provides a detailed comparison across all aspects of the two platforms, including native feature-sets, true cost of ownership, extensibility, infrastructure, SEO, agency & technology eco-system, international, B2B and lots of other areas. This piece was last updated in November 2021 (having been originally publish in ~2017).
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eCommerceIntroducing Census, By Vervaunt LabsI’m delighted to write this article to introduce the first publicly available Vervaunt technology / tool; Census - a Shopify and Shopify Plus app that allows users to ask a series of strategic questions post-purchase.
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eCommerce Paid MediaeCommerce Landing Pages for Paid Media - Examples & Best PracticesI’ve wanted to write this blog post for a long time, as I see landing pages as one of the most under-considered areas and missed opportunities in performance marketing - with one of the biggest opportunities being to drive more value from prospecting campaigns.
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