Written by
Paul Rogers
Paul founded Vervaunt in September 2017, building on extensive experience in various in-house and agency roles.
As Managing Director, Paul has led Vervaunt to become a leading eCommerce consultancy and performance marketing agency. The team has worked with market-leading brands, including GANNI, COS, The Frankie Shop, Dr Martens, Paul Smith, and Self-Portrait, focusing on delivering impactful strategies across eCommerce and paid media.
Paul also holds advisory roles with eCommerce technology vendors, investment firms, and small businesses, including long-term partnerships with the likes of Shopify, Klaviyo, Klevu and more.
Outside of work, Paul is a sushi enthusiast, would love to visit Japan, and channels his love for MGMT with his go-to karaoke song, Kids.
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eCommerceSelling to Macao (and China) on Shopify / Shopify PlusOver the last 12 months, a number of our clients have asked us about operating a Shopify Plus store (or via an existing global or ROW store) in the Chinese region of Macao, following a significant uplift in premium brands opening physical stores in the region.
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eCommerceUsing Separate eCommerce Creative / Design & Development Agencies – Pros & ConsOur average client typically falls into two categories; a traditional premium or luxury brand with multiple channels or a high-growth DTC brand – with our remit often focused on scoping, governing and managing the launch or re-launch of their eCommerce store. One big trend that’s come off the back of the pandemic is these brands wanting to create highly engaging brand experiences or digital flagships – with creative and design playing a much bigger part or role.
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eCommerceeCommerce Product Builders & Configurable Products – Considerations, UX Best Practices & ExamplesOver the last few months, we’ve been working with a number of eCommerce clients on creating, simplifying and optimising product builders and product configuration processes – with this being a key part of their business and an opportunity to drive improvement in conversion rates and AOV, most notably. These types of products can also be very engaging and generally a really nice user experience vs purchasing items separately.
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eCommerceMid-Market & Enterprise eCommerce Platforms – Comparison & Definitive ListThis guide is designed to represent an introductory features-comparison for mid-level and enterprise eCommerce platforms across the European and the US markets and for both B2C and B2B retail. We’ll be updating this guide regularly with new platforms.
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eCommerceMost Engaging & Best-Designed DTC eCommerce Brand SitesIn this article, we look at the DTC eCommerce sites that are leading the way in design and innovation.
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eCommerceImplementing Hreflang with Shopify – Handling Multi-Store Edge Cases & AnomaliesA lot of the projects we’ve worked on over the last few years with Shopify Plus have been fairly heavily international, with multiple independent Shopify stores. We’d generally be responsible for architecting how these stores worked from an international perspective and a big part of that is international traffic handling.
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eCommerceRecommerce: Deconstructing the Reselling Phenomenon in eCommerceIn this article we look at how fashion brands are responding to the ever-growing trend towards sustainable and eco-conscious living, with recommerce.
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eCommerceeCommerce Cart Drawers – Examples, Technologies & UX Best PracticesOver the last 12-18 months, cart drawers (or pushcarts or slide-out carts) have surged in popularity, starting as a trend coming out of modern, high volume sites and progressing into a fairly mainstream inclusion in lots of eCommerce sites. Following some really nice implementations and positive results, cart drawers have become an obvious inclusion in most of our projects and they’re always a big discussion topic with the client in terms of creating the best possible UX and maximising up-sell opportunity.
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eCommerceCentra eCommerce Platform Review – DTC & Wholesale eCommerce PlatformI first started looking at Centra a couple of months ago, when a Scandinavian fashion brand we’ve been working with brought it to the table when we were assessing different options. When it was suggested, I assumed it was like a lot of the other platforms currently entering the market, but I was very surprised to see how feature-rich and widely used it was, both in the Scandinavian market and beyond. I would go as far as to say that Centra is probably one of the most proven platforms out there for DTC brands wanting to go down the headless route / select their own front-end technologies.
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eCommerceMigrating from Salesforce Commerce Cloud to Shopify Plus – Key Considerations & DifferencesMoving from Salesforce Commerce Cloud (formerly Demandware) to Shopify Plus (and also BigCommerce as well, to a slightly lesser extent) is becoming a big trend at the moment, with Shopify improving its offering in the mid-market space significantly and representing a considerably lower cost platform option.
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eCommerceBlack Friday / Cyber Monday eCommerce Optimisations & Quick WinsIn my September newsletter, I made some recommendations on optimisations and features that can help to maximise the peak through Black Friday and Cyber Monday, as well as post Cyber Weekend demand uplift. The following suggestions are things we’ve done before or things that we’ve seen work from working with various different clients across Europe and North America.
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eCommerceeCommerce Roadmap Ideas and Inspiration – eCommerce Best Practice & InnovationI decided to create this blog post as a resource for people building out an eCommerce roadmap, with lots of examples of best practices and innovation for inspiration. I write a monthly email with examples of some of the best things I’ve seen in eCommerce that month and I’m basically then publishing those examples here.
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