Written by
Bethan Rainford
Bethan joined Vervaunt in May 2018 and has since played a pivotal role in driving the success of the business. As General Manager at Vervaunt, Bethan oversees the performance marketing teams across paid media, affiliate marketing, and creative. She also plays a critical role in business development, product growth, and shaping broader strategic initiatives for the agency. Her leadership ensures the teams continue to deliver exceptional results for clients, while contributing to the agency’s growth trajectory.
Outside of work, Bethan would like to visit the Philippines, loves Mediterranean cuisine, and has Ring of Fire as her go-to karaoke song.
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Black Friday 2025 Recap: How On-Site Trends, Creative Campaigns, Affiliate Networks, and Performance DeliveredBlack Friday and Cyber Monday have once again proved that the weekend is no longer a single moment in the calendar. Promotions stretched out over weeks as premium and fashion brands launched offers earlier than ever - though this early activity didn’t quite deliver the uplift we’ve seen in previous years. With another peak wrapped, we’ve pulled together the standout trends, learnings, and performance insights across trade and marketing. These takeaways are designed to help premium and fashion brands make the most of the upcoming ‘Q5’ window and set a strong foundation for the year ahead. -
eCommerce Paid Media Creative AffiliateBlack Friday 2024 Recap: How eCommerce Trends, Creative Campaigns, Affiliate Networks, and Performance DeliveredBlack Friday and Cyber Monday (BFCM) in 2024 once again set new records, confirming the resilience of both brands and consumers amid a complex economic landscape. This year, despite easing inflation and rising consumer confidence, financial caution remained a factor. Rising energy costs, services inflation, and mortgage renewals continued to influence purchasing decisions, prompting shoppers to be more selective. What were the key trends and strategies from BFCM 2024 - from creative approaches, affiliate marketing, on-site optimisation, and performance highlights? -
Paid Media Creative eCommerceBlack Friday 2023: Spending Behaviour, Creative Trends & Strong eCommerce CampaignsBlack Friday is without a doubt one of the biggest shopping periods of the year, marginally topped by the weekend before Christmas, for all of those last minute holiday shoppers. 2023 has been a year defined by high inflation rates and a cost of living crisis, and due to the poorer climate earlier in the year, a number of brands shifted targets into Q4. -
Paid MediaHow Luxury Brands Can Navigate Recent Privacy Changes on Paid MediaThe importance of data for luxury retailers is paramount, with data impacting many areas of their business. As digital marketers we endeavour to create a personalised experience, moreso in the luxury space, however, the continued and growing changes of user expectations and behaviour mean the privacy landscape has changed. -
Paid MediaBlack Friday 2022: Key Creative Takeaways, Solutions for Rising Costs and Strong BFCM Campaigns to Be Inspired ByEach year Black Friday approaches faster than the last, and the period synonymous with deals and Christmas gifting is by far still one of the biggest shopping periods of the year. And with the macroeconomic events of the last twelve months that affected consumer behaviour and spending, there was some level of uncertainty around which way it would go.
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Paid MediaGoogle Trends 2021: Smart Bidding, Changes to Exact Match, New Discovery Led Formats and MoreGoogle and all of its entities are continuously evolving, and the way in which we run our performance marketing channels through these channels has changed considerably over the past year. These changes align with the stark changes in online behaviour brought on by the pandemic, but with the continual roll out of new features, online advertising is more accessible than ever.
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Paid MediaPlanning Paid Advertising For Black Friday And Cyber MondayIt’s never too early to start planning your Black Friday Activities. It’s one of the few times of the year that you can make trading decisions in real time as you make adjustments to pricing and media spend in response to performance, competitor activity and product availability. However, to do this effectively you need to have a solid plan that everyone can work off and we hope the below can help guide you with this.
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Paid MediaThe Ultimate Guide to Reporting on Paid SearchPaid Search is only worthwhile if you know for certain what you are achieving. This guide outlines how to create a robust reporting system, for effective and accurate analysis of your PPC campaigns.
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Paid MediaBrand Bidding - Should I Bid on My Brand in Google / PPCA question that will always be asked of performance marketing teams is ‘should we be bidding on brand terms?’ In the below we'll address when you should and shouldn't consider brand bidding and how you can test if it's driving profitability for your business.
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Paid MediaLinking Audiences In Display & Social CampaignsPreviously we have examined how to use the customer journey to break down website performance and to prioritise development work, here we look at leveraging audiences within each channel, helping to create value from your display and social investments.
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eCommerceThe Pros and Cons of Smart Shopping CampaignsIn this guide, we explore the pros and cons of Google's smart shopping and look at some of the latest developments across the shopping channel.
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Paid MediaA Guide to Writing a Paid Media RFPThis guide is designed to help with writing a paid media RfP and was written in collaboration with one of our clients, Damian Koblintz. Damian is an experienced Head of eCommerce / Head of Digital and has run and participated in several RfPs.
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