Tom joined Vervaunt in July 2018, swapping aerospace sheet metal engineering for the world of eCommerce (a switch that definitely raised a few eyebrows).
At Vervaunt, Tom leads international growth efforts, providing industry insights and benchmarks that inform strategic decisions. He also supports the development of our internal tech tool, Abacus, helping streamline processes.
Outside of work, Tom would love to travel to the Caribbean, his go-to karaoke song is anything by Oasis, and when asked to choose just one cuisine for the rest of his life, Tom said, "This is not a world I would want to be in - I won’t even imagine it!"
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Black Friday 2025 Recap: How On-Site Trends, Creative Campaigns, Affiliate Networks, and Performance DeliveredBlack Friday and Cyber Monday have once again proved that the weekend is no longer a single moment in the calendar. Promotions stretched out over weeks as premium and fashion brands launched offers earlier than ever - though this early activity didn’t quite deliver the uplift we’ve seen in previous years. With another peak wrapped, we’ve pulled together the standout trends, learnings, and performance insights across trade and marketing. These takeaways are designed to help premium and fashion brands make the most of the upcoming ‘Q5’ window and set a strong foundation for the year ahead. -
eCommerce Paid Media Creative AffiliateBlack Friday 2024 Recap: How eCommerce Trends, Creative Campaigns, Affiliate Networks, and Performance DeliveredBlack Friday and Cyber Monday (BFCM) in 2024 once again set new records, confirming the resilience of both brands and consumers amid a complex economic landscape. This year, despite easing inflation and rising consumer confidence, financial caution remained a factor. Rising energy costs, services inflation, and mortgage renewals continued to influence purchasing decisions, prompting shoppers to be more selective. What were the key trends and strategies from BFCM 2024 - from creative approaches, affiliate marketing, on-site optimisation, and performance highlights? -
Paid Media Quick FixesNo More Audience Insights Tool - Building Prospecting Audiences for Facebook AdvertisingFacebook’s Audience Insights tool is being removed from the platform in July 2021, and as a result many advertisers will see their main source for targeting inspiration disappear. How can you build prospecting audience lists for Facebook advertising without the Audience Insights tool?
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