Josh is one of Vervaunt’s founders and a paid media strategist, bringing experience from leading media agencies, where he worked with brands like Nintendo, Aston Martin, and Schwarzkopf. With a proven track record in paid media, Josh ensures Vervaunt’s offering remains market-leading, forward-thinking, and strategically focused.
As part of the senior leadership team, Josh drives thought leadership, shapes innovative strategies, and partners closely with brands to deliver profitability and sustainable growth.
Outside of work, Josh’s signature dish is tuna steak, his karaoke hits include Like a Prayer and From Now On from The Greatest Showman, and he’s already planning a return to Tanzania and Zanzibar.
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eCommerce Paid MediaMaximising Digital in the Premium Fashion Space - Tips for Performance Marketing and EcommerceBy 2025, almost a third of luxury brand sales will be made online. Here’s a guide on how to succeed as a premium fashion brand in an increasingly digital world, and how to use ecommerce and performance marketing to your advantage.
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Paid MediaPerformance Branding - The Key to Maximising SuccessBusinesses will be familiar with brand marketing and performance marketing, and will most likely see these as completely separate entities managed by different teams in their organisation. But what’s ‘performance branding’? How has branding activity evolved and why should brands now really consider performance branding to further drive success?
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Paid MediaWhat Is Media-Mix Modelling (MMM) and How to Apply to Paid MediaBusinesses need to be able to understand the impact of different marketing efforts in order to make informed decisions when it comes to strategic prioritisation and budget management. Media mix modelling can act as the solution for this, but what is it?
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Paid MediaAn Overview of YouTube Shorts: How Brands and Advertisers Can Maximise SuccessIf you’re not already, it’s time to start taking advantage of YouTube Shorts - Google’s answer to TikTok’s short-form video format. Since May 24th, Video Action and App campaigns have been automatically scaling to YouTube Shorts, enabling advertisers to expand their reach to the short-form video space.
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Paid Media Quick FixesTaking Control of Paid Media Feeds with Shoptimised - An OverviewShoptimised is one of the top examples of feed management software that gives advertisers full control, with its built-in audit capabilities and advanced features allowing for enhanced optimisations. How can you take control of your paid media feeds with a tool like Shoptimised?
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eCommerceShopify Multi-Currency Feed Issues - Forcing Currency & Preventing Shopping Feed DisapprovalsThis article is designed to help people overcome issues with different Shopify currencies causing issues with shopping feeds.
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Paid MediaPreparing for Peak: Actionable Paid Search, Shopping & Social Optimisations to Drive More Holiday SalesThe peak shopping period leading up to christmas provides significant revenue opportunities for all retailers. In this guide Josh demonstrates actionable tips to optimise campaigns in order for retailers to reach target consumers amongst the heavy competition.
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eCommerceMagento Google Shopping Best Practices - The Definitive GuideThis guide was written by Josh, to help Magento users understand best practices for creating and optimising shopping feeds, the pros and cons of different feed tools, optimal account setup and much more.
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Paid MediaHow to Effectively Structure Paid Social CampaignsEffective structuring of paid social campaigns is vital if you want to really achieve significant goals. This guide explains how to build a paid social strategy.
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Paid MediaPaid Search ForecastingIn this blog post, we provide a guide to accurate forecasting for paid search campaigns, to ensure your project stays on track and achieves its goals.
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Paid MediaForecasting Paid SocialFor a paid social campaign to meet the expectations of all stakeholders, it's essential to spend time on forecasting. This guide explains how to approach this crucial aspect of your campaign.
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Paid MediaBid Management Platforms - Choosing the Right Technology, When They’re Needed & How They WorkBid Management platforms can be a powerful tool for paid media teams running performance marketing activity at scale. In this piece we will look at some of the considerations about when, how and why you should consider adding a bid management platform, as well as taking a very quick overview of three of the main options.
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