Josh is one of Vervaunt’s founders and a paid media strategist, bringing experience from leading media agencies, where he worked with brands like Nintendo, Aston Martin, and Schwarzkopf. With a proven track record in paid media, Josh ensures Vervaunt’s offering remains market-leading, forward-thinking, and strategically focused.
As part of the senior leadership team, Josh drives thought leadership, shapes innovative strategies, and partners closely with brands to deliver profitability and sustainable growth.
Outside of work, Josh’s signature dish is tuna steak, his karaoke hits include Like a Prayer and From Now On from The Greatest Showman, and he’s already planning a return to Tanzania and Zanzibar.
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Paid MediaAn Introduction to Social Media Advertising AttributionIn this piece we’re going to address attribution models in social media. This will mostly be focussed on Facebook (and Instagram) as this is where the bulk of social advertising spend goes, but the principles are applicable to other networks like Twitter, YouTube or LinkedIn.
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Paid MediaBuilding an In-House Digital Marketing Team - Roles, Structure & HiringBringing together an in-house digital marketing team is both complex and time-consuming. In this article, we look at how to ensure your team is built on the right foundations, and at how agencies can provide a long-term solution or short-term support whilst an in-house team grows.
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Paid MediaChoosing a Performance Marketing / Paid Media AgencySelecting a paid media or performance marketing agency is a complex process - get it right and the rewards speak for themselves, but get it wrong, and the result could be serious. This guide should help you to make all the right decisions along the way to choosing the right agency for your project.
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Paid MediaHow To Write A Marketing BriefAs a marketing manager, one of the key responsibilities you have in running marketing campaigns is to make sure that everyone is on the same page. This document aims to bring everything that you need for a campaign together, and allows the various parties - creative, media, operations, customer service - to prepare and propose executions for you all to align.
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Paid MediaA Guide to Google Shopping for Fashion BrandsThis guide is designed to help fashion brands and retailers understand how Google shopping campaigns should be set up and managed, as well as best practices for on-going optimisation.
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Paid MediaPaid Media Strategies for Luxury Brands: Targeting A High-Net-Worth AudiencePaid media in the luxury space is notoriously difficult, from justifying formats & channels to building the most granular audiences to competing with wholesale customers - this guide is designed to provide suggestions and best pracices around targeting high-net-worth individuals for premium brands.
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Paid MediaDefining & Reaching Your Target Audience through Paid MediaThis post will give a brief introduction into the recent developments of Paid media and also provide recommendations for building campaigns to target your target audience and also High Net Worth individuals.
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eCommerce Paid SearchGoogle Shopping Feed Optimisation In MagentoThis article was written as a collaboration with Josh Duggan, who runs the paid advertising side of the business. Josh is hugely experienced with Google Shopping and paid advertising in general and has worked with Google, Nintendo, Aston Martin, O’Neills and lots of others. The collaboration is based on how we’ve managed shopping feeds and campaigns with clients recently, as well as Josh’s recent experiences with Magento.
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