Francesca joined Vervaunt in November 2021, bringing experience from both in-house roles with luxury brands like Paul Smith, Harrods, and Ted Baker, and agency-side positions focused on growth strategies for D2C brands.
At Vervaunt, Francesca leads strategic consultancy across eCommerce services, including replatforming projects, audits, and roadmapping. She also oversees operations for the eCommerce team, streamlining processes to ensure efficiency and a seamless experience for the brands Vervaunt works with.
Her love of Italian food comes as no surprise and while karaoke isn’t her usual scene, All Rise by Blue would be her pick if needed. Her dream travel destination is Tanzania.
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eCommerce"Why Most eCommerce Roadmaps Fail Before Execution Begins" - A Pulse CommentaryThe gap between having a roadmap and having one that delivers is where strategies fail, not through poor execution, but because the foundations weren't in place. Initiatives get planned without clear business cases, goals stay too vague to action, capacity gets overestimated. And when circumstances change, rigid annual plans become obstacles rather than guides. -
eCommerceLoyalty Programs in the Fashion & Beauty Industry - 10 Best Recent ImplementationsThe fashion and beauty industries are saturated with loyalty programs that often rely solely on points and discounts. In this blog post, we'll explore some of the most innovative and effective loyalty programs in the D2C premium fashion and beauty space. These examples demonstrate how brands can leverage loyalty to drive repeat purchases, boost customer lifetime value, foster brand advocacy and obtain invaluable first party data for enabling on-site personalised and hyper-segmented marketing strategies. -
eCommerce5 Most Common Customer Complaints - Issues with UX, On-Site Customer Experiences and CommunicationsIn this blog article, we’ll hone in on five key areas that cause the most friction in a user’s journey to purchase, taking real life examples and providing actionable suggestions and quick wins on how brands can improve the experience and prevent their customers raising the same concerns. -
eCommerce12 Inspiring Health and Beauty Brands - Immersive Brand Storytelling, Interesting Loyalty Programs & Innovative UXThe global eCommerce health and beauty industry experienced a significant gear change during the pandemic, as consumers avoided consumption of colour cosmetics in favour of hardworking, solution-focused skincare products, leaning into wellness and self care.
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