Written by
Liam Quinn
Liam joined Vervaunt in February 2020, building on his experience at a leading Shopify Plus agency, where he spent five years. Before that, he led development teams at another agency, gaining extensive knowledge in eCommerce technology and solutions.
At Vervaunt, Liam splits his time between consulting on technical challenges, solutions, and vendor selection for eCommerce clients, and leading Vervaunt Labs, where he drives the development of new in-house technologies.
Outside of work, Liam has a sweet spot for chocolate (closely followed by sushi), belts Don't Look Back in Anger at karaoke, and would love to explore the Galápagos Islands.
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eCommerceThe Future of Commerce – Emerging Trends, Technologies and The State of AIAt Pulse eCommerce Summit ‘25, we hosted a session titled The Future of Commerce - Emerging Trends, Technologies & the State of AI, exploring where commerce is heading and what this evolution means for brands, platforms, and consumers alike. Below, we’ll outline the key takeaways from the session, including the rise of generative content, the shift toward agentic AI, the growing importance of LLM visibility, and the early impact of tools like Model Context Protocol - along with some predictions for the year ahead and why brands should adapt. -
eCommerceA Guide on How to Maximise Technical Performance within a Shopify ThemeAs a brand operating in an eCommerce landscape which is more competitive than ever before, site speed is an essential consideration for a number of important reasons - from optimising conversion rates, to creating a seamless premium experience that fosters trust to your customers. And, more recently, with Google’s (ever updating) CWV ranking factors, managing technical performance is continuing to play a more critical role. -
eCommerceHeadless Shopify - Hydrogen & Oxygen Pros & Cons + Alternative RoutesRevealed as one of the major announcements at Unite a year ago, Hydrogen and Oxygen combined are Shopify’s answer to a headless commerce stack. This came off the back of around 18 months of the headless trend gaining momentum, and a growing number of high profile brands strongly considering or taking action to move towards that architecture.
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eCommerceVervaunt Black Card: Creating a Web3 VIP / Membership PropositionWe’ve been looking at Web3 a lot this year, around real world use cases and making sense of what is hype, and what is genuine usable innovation. As part of our Pulse Ecommerce Summit ‘22 in November, we were keen to do something interesting and hands-on inline with the Web3 panel in order to provide a “learn by doing” experience.
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eCommercePost Purchase Surveys - Ecommerce Best Practice on Gathering Customer FeedbackThe growth of digital has undoubtedly led to more opportunities for merchants to collect data and understand customers at a macro level, building up a picture of the average customer profile and their value. However, it has become more difficult to gain insight on a micro level of customer satisfaction, where day-to-day feedback may have naturally been given within an in-store, brick and mortar environment.
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eCommerceNFTs & Smart Contracts - Their Potential Impact on eCommerce2021 has definitely been the year of the NFT. If you have spent any time whatsoever reading tech magazines, or reading the latest tech based happenings on Reddit and Twitter communities then you will no doubt have at least heard of them.
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eCommerceBuilding a Marketplace on Shopify: Pros & Cons & Overall SuitabilityOver the last few years, the number of online marketplaces has increased considerably, due to various market changes and a number of high profile success stories. We’ve worked with a number of marketplaces over the years and, although it’s a great business model when done well, it’s a very complex area of eCommerce.
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eCommerceShopify Unite 2021 - Takeaways from the Virtual ConferenceShopify Unite was hosted a few weeks ago now, and we’ve had time to digest the announcements and understand what sort of effects they’re going to have on our agency and the brands we work with. This year was certainly more development focused than previous conferences, but we still got some insight into Shopify’s roadmap and future functionality.
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eCommerceTop Examples of Sustainable & Eco-Friendly eCommerce Brands, Websites & ContentSustainability is a key word for most businesses big & small right now, this article looks at great examples of innovative ways to bring this into ecommerce.
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eCommerceTaking Shopify Mobile - A Guide to Native eCommerce ApplicationsIn this definitive guide Technical Ecommerce Consultant, Liam Quinn demonstrates how brands are shifting from a web-browser based mobile experience to a native application using Shopify.a
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eCommerceCreating Bundles & Product Builders with Shopify & Shopify Plus - The Definitive GuideIn this definitive guide Technical Ecommerce Consultant, Liam Quinn, demonstrates how businesses can create product bundles within Shopify, whilst simultaneously highlighting the platform's limitations.
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eCommercePros & Cons of Headless: Should I Go Headless on Shopify / Shopify Plus?In this article Technical eCommerce Consultant, Liam Quinn, discusses the pros and cons of choosing a Headless approach to Shopify.
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