James joined Vervaunt in October 2022 as Creative Lead, bringing five years of experience in creative roles for social media and creative agencies. Before Vervaunt, he worked primarily as a designer, specialising in paid and organic social content.
As Creative Lead, James oversees all things creative, from direction and project management to strategy and trend analysis.
His favourite food is a big bowl of broth and noodles, his karaoke pick would probably be something by Talking Heads or I Can’t Go for That by Hall & Oates, and he’d love to visit New Zealand or Japan.
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eCommerce Paid Media Creative AffiliateBlack Friday 2024 Recap: How eCommerce Trends, Creative Campaigns, Affiliate Networks, and Performance DeliveredBlack Friday and Cyber Monday (BFCM) in 2024 once again set new records, confirming the resilience of both brands and consumers amid a complex economic landscape. This year, despite easing inflation and rising consumer confidence, financial caution remained a factor. Rising energy costs, services inflation, and mortgage renewals continued to influence purchasing decisions, prompting shoppers to be more selective. What were the key trends and strategies from BFCM 2024 - from creative approaches, affiliate marketing, on-site optimisation, and performance highlights? -
Paid Media CreativeA Summer in Review: Creative Trends across MarketingWe’ve taken a look at the broader creative and visual trends we’ve seen emerging over the summer, highlighting some of our favourites, and looking forward to what they mean for the future.
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