Black Friday and Cyber Monday have once again proved that the weekend is no longer a single moment in the calendar. Promotions stretched out over weeks as premium and fashion brands launched offers earlier than ever - though this early activity didn’t quite deliver the uplift we’ve seen in previous years. With another peak wrapped, we’ve pulled together the standout trends, learnings, and performance insights across trade and marketing. These takeaways are designed to help premium and fashion brands make the most of the upcoming ‘Q5’ window and set a strong foundation for the year ahead.

Here are three go-to-strategies to test in challenging times that can help hit cost-of-sale targets and/or lower cost per acquisition costs to increase new customer orders.