Google Shopping Management

Vervaunt specialise in Google Shopping management and the associated aspects of feed management and optimisation. We only work with eCommerce businesses and our ideal client would be a more complex than average-catalog merchant with a reliance on shopping. Our team have experience with most mainstream eCommerce platforms (to support product data optimisation and add additional attributes / data) – this allows us to get things done faster.

Awards

Featured Paid Media Clients

alto-music-1
balanceme-1
medicalanimal
bulletproof
oneills-logo
Muji
OPUMO
simone-perele-logo2
PMT-logo
Byredo
davidaustinroses
poundshop

About Our Offering

We provide fully managed, business-focused Google Shopping management – with a focus on driving profitable sales of the right products for your business (based on inventory, margin, demand and much more).

Vervaunt has been working with Google Shopping since we were first formed, as part of our managed paid media services and, occasionally, as a standalone service.

Google Shopping is the biggest specialism within our paid media team and we have a lot of experience of managing data feeds and shopping activity for a wide range of retailers – including marketplaces, large multi-brand retailers and brands with complex products.

Our team have been trained in working directly with eCommerce platforms to both build feeds and optimise them. We have clients using Magento, Shopify Plus and Salesforce Commerce Cloud where we’ve created new attributes and manually optimised products to improve performance and improving keywords products are indexing for. We also automate parts of this process for larger retailers and work with third-party feed providers (such as Feedonomics, Data Feed Watch and Shoptimised) where needed.

When we take on a new client – we run a comprehensive discovery focused on gathering detail around the product catalog, profit margins, inventory, key brands & categories, seasonality, launches and various other things. Understanding these properly helps guide how we structure our campaigns and ad groups, to ensure we are focusing on the right products, using negatives effectively and managing bids in the best way possible. We’d also then setup key extensions, such as promotions and seller ratings.

Melissa Welsh

I have worked with the Vervaunt team for over a year now to help us grow our Google & Bing paid media presence. We have seen huge growth across this channel with an increase in PPC revenue +47% this year while spending less money!

Melissa Welsh eCommerce Manager - Simone Perele Lingerie
Rooftop Team

How we work

  • Pro-active account management and account optimisation

  • Bespoke reporting dashboard (updated daily)

  • At least bi-weekly calls (to discuss marketing activity and performance)

  • Monthly meeting (to discuss performance, account changes and other eCommerce opportunities)

  • Weekly activity report

  • More detailed monthly reporting (built around agreed KPIs)

  • Quarterly performance review meeting (to review performance, agree targets and discuss other business activity)

  • Quarterly account audits

Please do not hesitate to contact us or fill in the form below if you would like to hear more.

bobkrinklow

Having worked with several search agencies spanning over a decade, discovering Vervaunt has been a game changer. A pro-active bunch who really understand the levers that drive ROI and results. To date, Paul and his team work with several past and current businesses I’ve worked with and I heartily recommend them for both Paid Search and Google Shopping management.

BOB BRINKLOW eCommerce Director - Poundshop.com (and eCommerce consultant)
Summer Games

About Us

Vervaunt are a leading eCommerce consultancy and paid media agency, working solely with retail businesses to support growth and optimise operations. We have a small team of senior paid media professionals, each with enterprise-level experience in their given area.

Our paid media offering is designed to allow for more hands-on support, more senior-led management and a more technical approach, with our team capable of optimising product data, implementing advanced tracking and work directly with eCommerce platforms.

Ernes Moretti

We’ve been working with Vervaunt for around 18 months and they have helped us to create a highly successful paid channel, across search, social, shopping, remarketing and display. Josh, Emily and the rest of the team are very pro-active and work really closely with our team to ensure that we’re getting the best use of our budget and focusing on the right areas. Vervaunt have built a number of reports and dashboards for us which are really useful for the business and they are also very strong with Google Shopping, which is really important to us.

For mywalit Vervaunt is a realisable strategic partner, helping us to grow and be profitable at the same time.

Ermes Moretti Head of eCommerce - mywalit