Vervaunt specialises in Google Shopping management and the associated aspects of campaign management and feed optimisation. Our team are experts in managing shopping activity and also have experience in managing data and feeds with most mainstream eCommerce platforms and data feed platforms.
Google shopping is one of our key focuses and has been a channel of specialism since the very start. We have an abundance of experience managing data feeds and shopping activity for a wide range of retailers – including marketplaces, large multi-brand retailers and brands with complex products.
All of our team are trained to work directly with the major eCommerce platforms to both build and optimise feeds. Whenever on-boarding a new client part of our comprehensive discovery session is focused primarily on product catalogue information gathering.
So, how we can help you drive growth through Google Shopping;
Helping you choose the right feed solution
We have experience working with a number of extensions and 3rd party solutions. Depending on your requirements and other factors such as your size of the product catalogue, we will help you find the right solution and help manage the integration from the platform to the Google merchant centre
Business focused shopping management
As well as considering what is performing well online, we take a deeper look and understanding at what products drive profitable sales for you as an overall business. For example, looking a profit margins, demand, and inventory
Tailored feed optimisation
By building out product titles and descriptions with more relevant search terms and product attributes we will help ensure your shopping ads are serving more often and indexing on relevant search queries
Feed quality review and optimisations
We will ensure your feed is in good health and following best practice. We’ll ensure any issues around missing attributes such as GTINs are resolved, along with non-essentials such as age and gender being added in, which will again help you index more efficiently. We also use custom labels to help tag products aiding reporting and bidding methodology. Furthermore, we’ll ensure all product types are added and built out to a greater level of granularity in the feed which will help with ranking in the auction and structuring campaigns
Building campaigns effectively
We’ll help create a structure that allows you to understand how different categories and products are performing. Whether that be segmenting by a site category hierarchy or brands if you are a re-seller. We’ll also split campaigns by brand and generic search queries to better allocate budget between users intent
Using automation to drive stronger growth
We’ve also created several scripts to help improve performance further. For example, flagging when a search term has spent too much but did not convert. Automating alerts when stock is low and products are spending over a threshold and automatically adding negatives when search terms doesn’t contain certain phrases – these are just a few of the many examples!
Vervaunt have become a trusted partner, and are really now considered as an extension of the in-house team with our confidence in their knowledge and attention-to-detail.
They have helped us to branch out into the world of Paid Media, taking the time to really understand our values as a brand, and executing concepts which are always in-line with our aesthetic. Their openness in communication is something that we hugely value, as well as their insightful and frequent reporting which ensures we are always in the loop, and have a full picture of the activity on our account.
They are pro-active in suggesting new ideas & improvements that are always on-brand, and I am constantly impressed by their quick turnaround times and consistent willingness to go above and beyond what we are asking for.
This also extends well beyond paid media, as we regard the Vervaunt team as a trusted and reliable source to advise on other aspects of the business, with great trust in their wide industry knowledge and genuine care for our brand.
Pro-active management and account optimisations
Bespoke reporting dashboard, updated daily
Weekly communications focused on account performance and actions
More detailed monthly reporting dashboards reviewing GA as a whole
Regular client contact, at least bi-weekly calls and monthly meetings, we also love it when our clients come to work from the office for the day, creating more of a ‘workshop’ session
Thorough pre-activation campaign checklists
In-grained team process around daily budget and visibility checks
In-house quarterly cross account audits
Development of bespoke in-house proprietary tools
Please do not hesitate to contact us or fill in the form below if you would like to hear more.
Having worked with several search agencies spanning over a decade, discovering Vervaunt has been a game changer. A pro-active bunch who really understand the levers that drive ROI and results. To date, Paul and his team work with several past and current businesses I’ve worked with and I heartily recommend them for both Paid Search and Google Shopping management.
Vervaunt are a leading eCommerce consultancy and paid media agency, working solely with retail businesses to support growth and optimise operations. We have a small team of senior paid media professionals, each with enterprise-level experience in their given area.
Our paid media offering is designed to allow for more hands-on support, more senior-led management and a more technical approach, with our team capable of optimising product data, implementing advanced tracking and work directly with eCommerce platforms.
We’ve been working with Vervaunt for around 18 months and they have helped us to create a highly successful paid channel, across search, social, shopping, remarketing and display. Josh, Emily and the rest of the team are very pro-active and work really closely with our team to ensure that we’re getting the best use of our budget and focusing on the right areas. Vervaunt have built a number of reports and dashboards for us which are really useful for the business and they are also very strong with Google Shopping, which is really important to us.
For mywalit Vervaunt is a realisable strategic partner, helping us to grow and be profitable at the same time.