Google Shopping
We specialise in advanced Google Shopping management and the associated aspects of campaign management and feed optimisation - scaling activity profitably with key business and catalog parameters considered.
For any eCommerce brand, Google Shopping is one of the best ways to get your products in front of users who are thinking about purchasing. We are feed experts and have an abundance of experience managing data feeds and shopping activity for a wide range of retailers – including marketplaces, large multi-brand retailers and brands with complex products.
Vervaunt runs our global Google paid strategy and campaigns. They are very dedicated and hands on. I see them as an extension of our team as we work so closely together. We've done great work together and looking forward to next year already.
Diego Fria, International eCommerce Director - Stüssy
Google Shopping
Google Shopping is one of our key focuses and has been a channel of specialism since the very start. We have an abundance of experience managing data feeds and shopping activity for a wide range of retailers – including marketplaces, large multi-brand retailers and brands with complex products. What is our approach to Google Shopping?
- eCommerce specialism - all of the team is trained to work directly with the major eCommerce platforms meaning we can confidently both build and optimise feeds as well as manage platform integrations
- Performance Max - with the latest transition to Performance Max we are continuing to focus on building a structure that allows our clients to best understand what's working for them. From testing asset groups, to layering in business data such as product margin, stock levels and overall site best sellers to better inform the bidding.
- Proprietary tools - as with our managed search campaigns, we have focused on creating a number of tools to drive more efficient growth such as automating alerts when stock is low and products are spending over a threshold.
Our Credentials
- Team with a wide range of skills, with consultants specialised in emerging channels such as Pinterest and TikTok.
- Unbiased, impartial and fair team - we work with all partners and platforms and do not favour solutions based on commission or benefits.
- Experts in managing, implementing and supporting the initial setup of eCommerce shopping feeds.
- Experts in attribution, building bespoke attribution reports with an honest and transparent approach to automation and attribution.
- Hands-on experience with key eCommerce technology partners - Klaviyo, Ometria, Shopify, Magento, Glew, Klevu, Nosto etc.
- Development of bespoke in-house proprietary tools and scripts to improve performance.
- Supported a wide range of major paid media projects across the UK and US, including LUSH, PANGAIA, Muji, Joseph Joseph, Antler, CurrentBody, Scribbler and many more.
- 2022 Premier Google Partner.
We've consistently been impressed with Vervaunt's approach to paid media, knowledge of related areas (channels and technologies) and also their ability to support other areas of the business when needed. We initially started with a proof of concept for search and shopping, which exceeded all targets and expectations and now we've broadened into a number of other paid channels and other European markets.
Florian Strasser, Online Manager, Europe - MUJI
Sunspel
Sunspel is a luxury fashion brand with over 160 years of heritage and experience. They are recognised for their quality and style, and are known for their classic t-shirts, featured in magazines and publications such as GQ and Esquire.
Vervaunt began working with Sunspel in April 2020 across Google Search, Shopping, Facebook and Instagram. They had previously used another paid media agency but they were not seeing results, despite their impressive growth online elsewhere.
53 %Increase in revenue from social38 %Increase in orders from social28 %Increase in ROI
Osprey
Osprey is a global brand founded in California, creating innovative and quality hiking and trekking backpacks. We manage Osprey's paid social and paid search strategies, with a key focus on localisation and driving the expansion of Osprey’s presence in international markets across France, Germany, Italy, and the UK.
Sales and revenue have not only surpassed the industry benchmark, but we have achieved this during a period when customer confidence and purchasing power presented significant challenges for other brands.
208 %Increase in revenue131 %Increase in sales52 %Increase in ROAS143 %Increase in clicks
Vervaunt Labs
Vervaunt Labs is our R&D offering, focused on building proprietary technology to add value to our services and help clients. Some of the key tools we’ve built include:
- Census - rule-based post purchase questions app for Shopify, primarily used for attribution, first party data capture and on-site feedback.
- Visualise - dynamic creative based on improving image formats for DPAs and DABA, also allows for overlaying key information and attributes.
- Inventory logging + alerts - Automated logging and alerting of inventory change, designed to reduce spend on items with broken stock and help attribute performance shifts.
- Sale alerts - alerts on competitor sale activity, to help manage shifts in spend and again attribute performance change on channels like Google Shopping.
- Creative reporting - detailed reporting on key metrics for individual Meta creative.
- Performance monitoring - automated daily logging of client performance / load time shifts for key templates. Monitors key performance metrics and scores.
- Benchmarks - internal client benchmarking across paid channels and Google Analytics. Data stored in our data warehouse and split out by vertical.
- PANGAIA :
- Stüssy :
- Sunspel :
- The Frankie Shop :
- Astrid & Miyu :
- PANGAIA :
- Stüssy :
- Sunspel :
- The Frankie Shop :
- Astrid & Miyu :
Subscribe to our newsletter
Our monthly newsletter is designed to be the most actionable and inspiring eCommerce newsletter in existence, combining examples of innovation in eCommerce, optimisation ideas, general best practice advice and lots more.
By signing up you are agreeing to our privacy policy.