One of the most common ways we work with clients is focused on defining an eCommerce roadmap (short-term and long-term) and then supporting clients in the delivery, most commonly via technical, UX and merchandising projects and tasks. We don’t take on development work, but more the management and hands-on aspects, to help get items completed faster. Recent examples of things we’ve done as part of this include:
Implementation of third-party search solutions (managing developers, merchandising, UX optimisation etc)
Delivery of different forms of personalisation
Managing the roll-out of subscriptions
Introduction of different types of bundling
Checkout optimisation projects
Introduction of new payment methods etc
Smaller migration projects
The way we work varies from client to client, from on-going retained consultancy based on really driving the continuous improvement efforts to fixed-scope or ad-hoc work focused on delivering items from the roadmap.
As above, we don’t do development work - we tend to take ownership of all aspects of projects that internal teams don’t have time for or may struggle with in terms of experience or capacity. We'd also commonly manage development teams or agencies as part of this.
We usually start with a discovery session, where we discuss the current setup of the site and team, overall objectives, general struggles, previous projects, budgets, etc. Following this, we’d go away and do lots of research around the front-end, back-end and technology stack - we’d then present lots of ideas that could be delivered and an idea of where they’d add value. We’d then go through these and collaborate on building out the list of things that are looking to be achieved in the short-term and long-term future. From here, we’d prioritise and start to build out the roadmap (often split by who is delivering the work).
Examples of non-technical projects can often include things like improvements around product filtering and product data in general, introduction of new payment methods or shipping options, visual merchandising projects, iA optimisation projects, analytics work, reporting, etc. We’d generally have two streams, with one being more focused on these aspects and generally more focused on our team and the internal team.
We’ve been working with Vervaunt for around six months and they’ve become an extension to our in-house eCommerce team – supporting some great initiatives and helping us roll out lots of new functionality on our Shopify Plus store. Their knowledge of Shopify Plus and eCommerce generally has been a huge help for us! They’ve helped deliver considerable improvements to our site search, helped to roll out a personalisation solution and supported our marketing and eCommerce teams in implementing lots of other new pieces of functionality. They were also invaluable in delivering the Shopify replatforming project.
Services provided: replatforming support, function management, project-based Shopify Plus support, paid media consultancy.