The vision

Represent partnered with Vervaunt in 2024 to strengthen the foundations of their eCommerce setup and build both a short-term and long-term roadmap to support the brand’s next phase of growth.

At the time, the site had strong creative direction but required greater technical stability, scalability and international alignment. The team wanted to improve localisation, evolve their loyalty offering and create a more efficient, future-ready ecosystem across platforms and partners.

We joined the redesign and theme rebuild alongside development partner Function, supporting on eCommerce strategy, technical governance and ongoing optimisation - with a shared focus on building a scalable future-ready Shopify set-up.

The objectives

Our joint objectives were to:

• Build a clear eCommerce roadmap aligned to growth goals

• Improve international setup, localisation and payments

• Maintain a fast, stable and scalable Shopify theme

• Strengthen the tech stack for long-term growth

• Support the mobile app and loyalty strategy

• Drive ongoing CRO and UX improvements

Our approach

Our focus was to support Represent’s wider eCommerce growth - combining strategy, governance and experimentation to create a scalable, high-performing foundation for international expansion.

Roadmap direction and governance

We worked closely with Function throughout the redesign, supporting the transition from Represent’s previous development resource and providing strategic governance across the build. Our focus was on scalability, best-in-class UX and keeping the eCommerce roadmap clear and prioritised - bringing forward ideas to drive revenue, improve customer experience and elevate how the brand is presented online.

Loyalty and app

We provided strategy for the re-launch of Represent’s loyalty programme (Prestige 2.0) with Antavo, including introducing tiering, enhanced rewards and a full design refresh. The programme is designed to deepen engagement and strengthen Represent’s community.

In parallel, we’ve also been supporting with Represent’s custom mobile app - ensuring loyalty and app work together to improve engagement, retention and long-term value.

CRO and UX

We validated new features and designs from the wider roadmap through a structured testing framework focused on user behaviour and commercial impact.

Early wins include the introduction of a shipping threshold bar in cart to support higher AOV, alongside improved PDP layouts designed to drive stronger conversion. Testing has also covered key templates and front-end changes across navigation, cart and upsell journeys, with increased use of personalisation to improve performance.

International best practice

We supported improvements to Represent’s international setup across Shopify and third-party tools, including enhanced localisation and the rollout of regional payment methods with Airwallex to strengthen checkout performance across APAC.

Alongside this, we helped optimise cart and checkout flows and supported the implementation of new third-party solutions to create a more scalable and efficient global setup.

The results

Through close collaboration with Function and the Represent team, the brand now has a more stable and scalable Shopify setup, improving both customer experience and day-to-day management.

International performance has strengthened through enhanced localisation and regional payment options, while the reimagined loyalty programme is set to deepen retention and brand engagement.

As a supporting partner, Vervaunt helped shape the strategic foundation - improving alignment across teams and ensuring long-term scalability.