The objectives

Our performance marketing team oversees the Google and Meta accounts across the US and EMEA regions, whilst our eCommerce team helps advise on UX improvements and overall eCommerce presence. Our team identified the following overarching objectives:

• To increase brand awareness across the US and EMEA markets
• To increase conversions from paid search and social activities

The challenge

P448 wanted to expand and strengthen its brand presence across international markets, however lacked a coherent strategy to achieve this goal.

P448 therefore wanted our team to drive growth through paid social and paid search strategies to enhance its brand presence, with a specific focus on strengthening brand awareness within the US and EMEA markets.

The solution

The P448 team began by gaining insights into their target audience and we worked with them to seamlessly integrate this into our campaigns and audience strategies, helping to push the creatives to the audiences that resonate with them. Our paid team worked with P448 and their creative team to execute paid media campaigns celebrating cultures within communities, and featured artists such as @larukaoficial⁠ and @melissalaveaux, alongside skateboard pros like Bombette and Yam Behar to resonate with the target audience. These campaigns complemented their organic social efforts, reinforcing the distinctive P448 brand identity.

The solution

Using Google and Meta across the US and EU, we guided customers through the funnel stages from prospecting to retention. For example, to enhance the top of the funnel activities, we introduced Advantage+ Shopping Campaigns for broad prospecting, alongside targeted campaigns like Lookalike Audiences and tiered audience lists. Throughout our Shopping strategies, we optimised utilisation of product performance data, resulting in reallocating spend towards top-selling products and reducing waste by up to 30%.