The challenge

P448 first partnered with Vervaunt in 2023, beginning with a full eCommerce audit that evolved into a redesign project and long-term retainer. At the time, the brand’s Shopify site was difficult to maintain and reliant on an outdated backend setup. The onsite journey leaned heavily on bottom-of-funnel activity, with limited storytelling to engage and convert new customers.

Our audit highlighted that while the site had been built well from a technical perspective, it was outdated and missed key elements of UX and transactional functionality needed to support growth. We also identified an opportunity to strengthen how the brand expressed itself online - better aligning content, storytelling and experience.

We collaborated closely withBy Association Only, who led the full redesign and build. Together, we developed a short-term plan focused on strategic improvements across UX and content, alongside a longer-term roadmap to rebuild the site from the ground up, with customer experience, storytelling and international scalability at the centre.

The objectives

Our joint objectives were to:

• Improve onsite storytelling and brand experience

• Streamline international architecture for growth

• Create operational efficiencies in storefront management

• Increase Units per Transaction (UPT) through upsell and product recommendations

Our approach

Our focus was to work alongside their agencies and partners to help evolve P448’s online experience into something that better reflected the brand - storytelling-led, efficient to manage, and scalable internationally.

Onsite storytelling

We supported the introduction of dedicated landing pages for new customers by gender, creating a more tailored and engaging purchase journey that better reflects the brand’s identity.

International growth

We worked collaboratively on consolidating key markets (AU, MX, CA and wider APAC) under a unified EU set up, enabling stronger localisation and operational consistency across regions. This structure also aligned with Shopify’s longer-term roadmap for multi-market consolidation, providing greater flexibility and scalability across regions

Italian localisation

We supported the rollout of Italian language experiences across key customer touchpoints (resulting in a 31% uplift in engagement rate among Italian users).

Increasing UPT

We supported on integrating “view similar products” recommendations experience within the ‘Notify Me’ functionality, encouraging customers to continue browsing when products are out of stock, while capturing valuable first-party data through sign-ups.

Operational efficiency

We supported implementation of Tagalys for multi-store merchandising across three Shopify instances, and helped introduce Hreflang Manager to improve SEO alignment and local organic visibility across regional storefronts. We also supported the implementation of Order Editing for self-service order edits and Swap for streamlined returns and exchanges - reducing tickets and workload for the customer service team.

The results

Since partnering with Vervaunt, P448 has seen stronger onsite engagement, improved international performance and a more scalable foundation for growth.

The introduction of a more storytelling-led experience has helped the brand better connect with new audiences, while the localisation strategy (including Italian-language optimisation) delivered measurable impacts among Italian users.

Operational improvements have also created greater efficiency for the internal team, with multi-store merchandising and localisation tools streamlining management across markets and improving organic visibility.

Together, these initiatives have set the foundation for long-term growth, enabling P448 to deliver a premium brand experience that’s consistent, scalable and authentically reflective of its identity.