The challenge

Osprey partnered with Vervaunt to strengthen their DTC affiliate programme across the UK and EU. Prior to working with us, their affiliate strategy was largely unmanaged, with minimal optimisations or strategic oversight. The programme leaned heavily on bottom-of-funnel affiliates, and they wanted to explore a broader, more diverse range of publishers to drive incremental growth.

The objectives

Our team identified key strategic objectives for our partnership, these were:

• Broaden the affiliate mix beyond traditional discount publishers

• Improve efficiency and ROI from affiliate activity

• Drive incremental revenue from new partners

• Build a scalable programme for the UK and EU

Our approach

We manage all aspects of Osprey’s affiliate activity across the UK and EU, with a structured focus on three core areas: auditing, recruitment, and optimisation. This approach ensures the programme stays performance-led, brand-aligned, and scalable.

Auditing

During the onboarding process, we conducted an in-depth audit to fully understand Osprey’s target audience, product positioning, and USPs. We reviewed all existing campaigns to ensure alignment with Osprey’s brand direction and long-term goals, setting a strong foundation for future success.

Recruitment

With a solid foundation in place, we built a tailored recruitment strategy to expand Osprey’s affiliate mix. Using a GAP analysis with their network partner Awin, and our extensive database of UK and EU publishers, we identified high-value partners that aligned with Osprey’s premium positioning. Within the first two months, we onboarded leading influencer networks and incentive publishers, delivering an immediate uplift in key performance metrics.

Optimisation

Leveraging our custom reporting suite, we identified the affiliates driving the most value and implemented a structured test-and-learn approach to optimise the programme. We introduced a new commission structure to improve efficiency, reallocating spend to high-performing partners and maximising ROI while ensuring sustainable growth.