Search and social

We manage Osprey's paid social and paid search strategies, with a key focus on localisation and driving the expansion of Osprey’s presence in international markets across France, Germany, Italy, and the UK.

Before our involvement, Osprey were running very limited activity with an over-reliance on remarketing. However, since our team began working with them, paid social has now become one of their most significant and impactful channels.

The objectives

Our team identified three key strategic objectives for our campaign, these were:

• To increase growth in D2C revenue
• To increase market share across paid channels
• To scale the core markets of UK, Germany, France and Italy

The challenge

Osprey wanted to expand its reach, yet faced challenges in achieving optimal ROAS - which affected their ability to efficiently and effectively scale into new markets with paid activity.

Osprey therefore wanted to use our expertise in driving growth using paid social and paid search strategies to enter new European markets.

The solution

To drive growth in international markets, our strategy revolved around an emphasis on localisation. Our campaigns in France, Germany, and Italy made use of local language within both image and video text overlays to help resonate with the consumer. Additionally, we implemented local feeds on Meta, dynamically displaying product prices in the local currency and highlighting available stock in particular markets.