A cohesive strategy

La Coqueta started working with Vervaunt as the company faced growth challenges, and therefore needed a cohesive strategy for new customer acquisition and revenue growth. We manage both eCommerce and paid media efforts, which involves implementing their paid media strategy, business guidance, and actioning all campaign and ad builds.

The objectives

Our team identified two key strategic objectives for our campaigns:

1. To diversify the new acquisition strategy and reduce the reliance on direct response campaigns, testing the effectiveness of lead generation across a range of incentives.
2. To boost customer lifetime value by implementing retention strategies such as lapsed customer targeting, cross selling, upselling, bundling etc.

The challenge

La Coqueta aimed to expand its overall business growth, and wanted to focus on both acquiring and retaining new customers. Despite this aim, they encountered challenges in finding an effective strategy. La Coqueta therefore wanted our team to assist in achieving their ambitious YoY growth targets, aiming to scale by over 30% YoY.

The solution

To drive growth, several strategies were crucial. To grow and acquire potential customers, we tested several lead generation initiatives to help us understand what incentives resonate the most with the target audience, including discounts such as 10% off first purchase.

We also analysed customer lifetime value in relation to new customer acquisition costs, allowing us to define upper and lower limits for CaC, and providing us with greater flexibility to optimise performance within allowable limits.

Additionally, our early adoption of new releases like ASC and Performance Max was another key aspect in driving growth. We enhanced the effectiveness of Performance Max by incorporating historical product performance into our bid and budget strategy, allowing us to leverage the catalogue more effectively.