When a brand leans too much on discounting, it creates a pattern where performance marketing takes a significant hit outside of those promotional windows. But here’s the challenge: transitioning from a discount-driven model to a more premium, full-priced approach - without negatively impacting overall revenue. This shift is critical for brands looking to build long-term value and reduce their dependence on short-term fixes. How does discounting, despite its perceived top line benefits, create challenges that undermine sustainable growth?

Over the last 12 months, we’ve attended a range of large and small conferences, and seen many talented people talk passionately about some fascinating topics. Where is the main value in attending conferences and how should you be prioritising your time? What are the most interesting conferences you should be attending?

As some of you may or may not know, Google data studio is Google's free data visualisation platform. You can use a selection of prebuilt dashboards to help visualise data from places like Google Ads, Search Console and Google Sheets without any third party integrations, as well as creating more bespoke reports from a variety of data sources. Google Data Studio is brilliant for scenarios like this where we want to take multiple sources of data and report in a simple, digestible way.